Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America.  TIA’s more than 535 toy manufacturers and importers account for approximately 85% of the annual U.S. domestic toy market of $21.6B.*

TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.

TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via the Toy Industry Foundation and its Toy Bank. 

For an overview of TIA and its activities, please view our organizational profile.

Mission

To lead the growth and health of the toy industry.  [more]

Founded

April 21, 1916
(founded as the Toy Manufacturers of America, Inc.)

Legal Status

A 501(c)6 private, not-for-profit organization

Address

Headquarters
1115 Broadway
Suite 400
New York, NY  10010
+1 (212) 675-1141

info@toyassociation.org

Leadership

Chairman of the Board: Bryan Stockton, President, International, Mattel Inc.
President: Carter Keithley
TIA Board of Directors
Senior Management Team

Membership

TIA’s regular members may include any business that is actively engaged in the manufacture, importation, sale, and general distribution of toys and kindred lines in the United States / North America. 

Associate members may include licensors, designers, inventors, safety consultants, testing laboratories, communications professionals and the media. [more]

Sponsorships

Toy Industry Foundation (TIF)
The philanthropic arm of the North American toy industry, TIF receives partial funding from TIA. 

Affiliations

TIA is a member of the International Council of Toy industries (ICTI) and supports the highest standards of ethical manufacturing through the ICTI CARE process.

TIA is a member and current chair of the ASTM International standards developing committee F15.22 on Toy Safety.

Websites

www.toyassociation.org (Toy Industry Association)
www.toyinfo.org (TIA-sponsored website for consumer information)
www.toyfairny.com (American International Toy Fair) 

Serial Publications

Toy News Tuesday (weekly e-newsletter)
Annual Report 
Bulletins (members only – topical subjects; published as needed) 

Trade Shows and Events

American International Toy Fair® (Annual - February)
Fall Toy Preview® (Annual – October)
ToyCon (Annual – May (postponed in 2010))
Credit Conferences (member only – Semi-annual: February and Summer)
Toy of the Year Awards (TOTY) and Hall of Fame Induction (Annual - February)