Attendee FAQs
There are two attendee categories at Toy
Fair, buyers and trade
guests and media representatives.
Below are answers to some of the most common questions about
attending the show.
Buyers and Trade Guests
Who may attend, and is there a fee to
attend?
See the Show
Information section of this website.
What are the required forms of business
identification?
First time attendees and onsite registrants must submit at least two
of the following forms of business credentials:
- Copy of Business Card – must show name, title, and company
name (MANDATORY for ALL Buyers and Trade Guests)
- Tax Resale Certificate (for Buyers)
- Purchase orders or invoices for industry related products and/or
services (for Buyers & Trade Guests)
- Web pages* that display your company name and products or
services (for Buyers & Trade Guests)
- Letter from an exhibitor (0n their letterhead) confirming that you
have an appointment with them at the upcoming show (Buyers & Trade
Guests)
- Printed materials (brochures, sell sheets, catalogs, or
advertisements) illustrating industry related products (for Buyers &
Trade Guests)
- Letter of Intent from a lawyer or bank on official letterhead
stating your intent to start a business (for new retailers only)
- Company Credit Card or Company Paycheck stub (for Buyers & Trade
Guests)
- List of lines you currently represent (for Manufacturer’s Reps
only)
- Yellow Pages listing (for Buyers & Trade Guests)
NOTE: Effective immediately, media representatives who cannot
present the documents above and do not qualify will be denied entry to
the show. Prior admission does not guaranty entry.
How do I know if I am already pre-registered?
When will I receive my badge?
Everyone must register to attend. If you have attended Toy Fair in
the past two years, you will receive a Toy Fair Online Registration
email message and/or postcard, which includes your Company I.D. for
access to online registration. If you are a first time attendee, you
will need to complete a registration form. Pre-registered attendees will
receive their badge 2-3 weeks prior to the show. Visit the registration portal.
Whom do I contact for my travel and hotel
arrangements?
The easiest way to make travel arrangements for the show is also the
most flexible and economical. Hotel rates and airfare discounts have
been negotiated for us by Travel Planners. You can book online in real
time, 24/7. Reserve your air through us, and you'll get the lowest
web-only fares... plus additional discounts of up to 20%! See the Hotel &
Transportation section for more informaiton.
Are there any feature sections at Toy
Fair?
In addition to the General Exhibit areas, there are feature exhibit
sections.
How can I find out who is exhibiting this
year?
Check out our interactive Javits Exhibit Floor
Plans.
Media Representatives
How do I pre-register as a member of the media for Toy Fair?
Writers, reporters, bloggers*, correspondents, editors, producers,
and photographers/camera crews may register for media credentials at Toy
Fair. All requests are subject to show management approval.
- Registration may be completed online through February 13, 2011.
- On-site registration is available during show hours (Sunday –
Wednesday), February 13-16.
Pre-registration and credentialing will expedite media check-in at
the Toy Fair Press Center.
Media Credentials
All media must be 18 years of age or older to access the show
floor.
First time attendees and onsite registrants must submit at least two
of the following:
- Copy of business card showing name, company name and relevant
editorial title
- Police-issued press card
- Current publication masthead or editorial page listing your name and
editorial title
- Printed copy of recent bylined article (print or online) or blog
post* indicating that you are a staff editor, writer, reporter or
regular contributor
- Letter on company stationery that identifies you and your editorial
position at the media outlet
- Verifiable letter of assignment from a bona fide media outlet (for
freelance writers, reporters or photographers)
*NOTE: Blogs must reflect current toy industry and/or related
news. New posts must be created on a weekly basis or greater
frequency. Blog traffic must exceed a minimum of 500 unique visits
a month.
How do I get my badge for access to the show
floor?
Press badges are not mailed prior to the show. All members of the
media, whether they pre-register online or register on-site, must pick
up their Press badges at the Toy Fair Press Center, located on the Lower
Level of the Javits Center at the Special Events Hall (1D).
This will be the only Press Center location for the show.
Can I bring my child(ren) to Toy Fair? What
about child reporters?
No children under the age of 18 are admitted to the Toy Fair show
floor – this includes children of all show participants (media,
exhibitors, buyers, trade guests, etc.).
Child reporters under the age of 18 are not permitted on the show
floor.
Is contact information available pre-show so
that I can book appointments In advance?
Yes. Use the Exhibitor
Search tool to search by product category, keyword, company
name, exhibit location, state or country.
Is there any information about new products
that I can access before the show?
Yes, the Toy Fair Green Press Room provides the media with online
access to participating exhibitors' press information, including new
product press releases, press kits, photos, product sheets, company news
and backgrounders and more.
Traditional paper press kits will no longer be displayed in the Press
Center, though they are permitted at exhibitor booths.
Please be reminded that it is against Toy Fair guidelines for
registered members of the media to actively solicit free samples from
exhibitors; however, there are no restrictions on samples that are
offered by the exhibitor.
Can I take photos and/or videotape the
exhibits at Toy Fair?
Media representatives must ask permission of exhibitors before taking
any still photos or videotaping in the exhibitors' booth or showroom.
For more information, read the Toy Fair Media
Guidelines.
I represent a television outlet. How can I
arrange to do a live broadcast from Toy Fair?
Producers at television outlets who would like to do a live broadcast
at the Javits Center must contact TIA's Adrienne
Appell or the Toy Fair PR
agency to pre-arrange access and logistical information. TIA cannot
assist with live broadcasts at showroom locations.
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