Kids and Leisure Time 2009

Presented by:

Anita Frazier, Industry Analyst, Toys and Video Games, The NPD Group.

Objective:

The pre-recorded webinar features highlights and trends culled from the TIA-commissioned Kids Leisure Time III study on how kids ages 2-12 in the United States spend their leisure time.

Who should attend:

Marketing, product development, public relations, and other interested representatives of toy, youth and entertainment companies.

More Information:

During this 25-minute webinar, Ms. Frazier explains the construct of the Kids Leisure Time III study and identifies the broad range of activities that keep kids engaged … and for how long. 

The webinar highlights key differences between genders and age groups as well as significant changes from 2007 (the time of the last study) to 2009.  It also includes information from NPD's consumer tracking services in the toys, video games, music and movies industries shows the top properties, movie, and albums for four groups of kids segmented by age and gender.

KLT III is the latest in a series of studies commissioned by TIA and conducted by The NPD Group. This trended report – along with a full set of cross tabs and new raw respondent verbatims from kids and parents – gives marketers the low-down on what kids do when the school day is done.  Building upon the previous Kids Leisure Time reports, the new trended data will help manufacturers, distributors, licensors, and retailers understand how kids between the ages of two and 12 spend their leisure time during a typical week.

Access:

Access to the audio/video link for this webinar is free for TIA members.