Past TOTY Winners
2010 | 2009 | 2008 | 2007 |
2006
2006 Award-Winning Products and Nominees
Toy of the Year | Infant/Preschool Toy | Girl Toy |
Boy Toy
Game | Outdoor Toy | Educational Toy | Activity
Toy
Electronic Entertainment
Toy | Most Innovative Toy
Specialty Toy | Property | Retailer
|
The best toy of the year.
WINNER: FLY™ Pentop
Computer - LeapFrog Enterprises
|
 |
|
The best toy developed for infant and/or preschool children.
WINNERS:
- Weebles Weebly Wobbly Tree House - Playskool
Other Nominees:
- Bulls-Eye Bounce & Roll - Playskool
- Shake 'N Go Speedway™ - Fisher-Price
- Star Station™ - Fisher-Price
- Write & Learn Letter Book™ - VTech Electronics
North America
|
 |
The best toy developed specifically for girls of any age.
|
WINNER:
Dora's Talking Kitchen™ - Fisher-Price
Other Nominees:
- Amazing Amanda™ - Playmates Toys Inc..
- Bratz Babyz™ - MGA Entertainment, Inc.
- Pixel Chix - Mattel
- Tamagotchi Connection Version 2 - Bandai America Inc.
|
 |
The best toy developed specifically for boys of any age, not
including r/c, ride-on and other vehicles.
|
WINNER: Tyco® R/C Shell
Shocker™ - Mattel
Other Nominees:
- Air Hogs Zero Gravity - Spin Master Ltd.
- Fly Wheels™ - JAKKS Pacific, Inc.
- Star Wars Darth Vader Voice Changer - Hasbro, Inc.
- Star Wars Revenge of the Sith Ultimate Lightsaber Kit -
Hasbro, Inc.
|
 |
Including children's board, card, CD-ROM or electronic game formats.
(For CD-ROM or electronic games, formats must have ESRB's "Early
Childhood" rating: content may be suitable for persons ages 3 and older.
Contains no materials that parents would find inappropriate.)
|
WINNERS:
- Apples to Apples® -Out of the Box Publishing, Inc.
- Hullabaloo - Cranium, Inc
Other Nominees:
- Candy Land DVD - Milton Bradley
- Dream Life™ -Tiger Electronics
- Hullabaloo - Cranium, Inc
- Sudoku™ - Techno Source USA
|
 |
The best toy designed for outdoor play.
|
WINNER: Air Hogs R/C Dominator
-Spin Master Ltd.
Other Nominees:
- Banzai Falls QuickSet Water Slide - Toy Quest
- Fold 2 Go™ XL Trike - Radio Flyer
- Moon Shoes® 2000 - Hart Toys, Inc.
- PlasmaCar - PlaSmart
|
 |
| Educational Toy
of the Year |
|
The best toy that through play help children develop special skills
and/or knowledge.
|
WINNER: FLY™ Pentop
Computer - LeapFrog Enterprises
Other Nominees:
- Leapster L-Max™ Learning Game System - LeapFrog
Enterprises
- Nitro Notebook™ - VTech Electronics North America
- V. Smile Pocket™ Learning System - VTech Electronics
North America
|
|
The best toy that inspires creative play through various forms of
activity.
|
WINNER: LEGO Star Wars - LEGO
Systems Inc.
Other Nominees:
- Black Belts Home Karate Studio - Spin Master Ltd.
- Doctor Dreadful™ Freaky Food Lab - Funrise Toy
Corp
- Magic Glow Doodle Bear™ - Play Along, Inc.
- 7-Eleven Slurpee Drink Maker - Spin Master Ltd.
|
 |
| Electronic Entertainment Toy of the Year |
|
For toys created for children of any age that have a considerable
electronic component involved. This includes "plug 'n play" and
interactive videos.
|
WINNER: 20Q™ - Radica USA
Ltd.
Other Nominees:
- CHATNOW Two-way Radio Communicator - Tiger Electronics
- I-DOG Interactive Music Companion - Tiger Electronics.
- Star Wars Saga Edition® Lightsaber Battle Game - Tiger
Electronics
- M.A.G.™ The BATMAN™ Villains of Gotham City™ TV
Action Game - Thinkway
|
 |
| Most
Innovative Toy of the Year |
|
The best toy that combines the most unique blend of innovative
technology and play value for children today.
|
WINNER: FLY™ Pentop
Computer - LeapFrog Enterprises
Other Nominees:
- Air Hogs Zero Gravity - Spin Master Ltd.
- iZ - Zizzle
- Roboraptor™ - WowWee
- VUGO Player - Tiger Electronics
|
|
| Specialty Toy of the Year |
|
The best toy primarily distributed through specialty retailers.
|
WINNERS:
- 3-D Pool Table -Zocker Toys
- UGLYDOLL - Prettyugly LLC
Other Nominees:
- Blokus - Educational Insights
- PlasmaCar - Plasmart Toys
- TIPOVER! - ThinkFun Inc.
|
|
The licensor that had the greatest success spreading its brand or
property throughout the industry while generating interest and
excitement.
|
WINNER: Dora The Explorer
- Nickelodeon
Other Nominees:
- Bratz - MGA Entertainment Inc.
- Cinderella - Disney
- Star Wars - Hasbro Inc./LucasFilm
- Thomas & Friends - HIT Entertainment
|
 |
The retailer who stocked their store shelves with a variety of
popular toys, as well as for innovation in their operating systems,
creative in-store merchandising, and for quality customer service
|
WINNER: Target
|
 |
| 
