Past TOTY Winners
2010 | 2009 |
2008 | 2007 | 2006
2008 Award-Winning Products and Nominees
Toy of the Year | Infant/Preschool Toy | Girl Toy | Boy Toy
Game | Outdoor Toy | Educational Toy | Activity
Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty
Toy | Property
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The best toy of the year.
WINNER: Air Hogs Havoc Heli Laser
Battle – Spin Master, Ltd
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The best toy developed for infant and/or preschool children.
WINNER: Moon Sand Adventure
Island – Spin Master Ltd.
Other Nominees:
- Brightlings™ Exploration Station – LeapFrog
Enterprises
- Cook n’ Learn Interactive Kitchen Set – Little
Tikes
- iPlay Lift Off Rocket – International Playthings,
Inc.
- "T.M.X."™ Friends – Fisher-Price
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The best toy developed specifically for girls of any age.
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WINNERS:
Littlest Pet Shop: Display & Play Round & Round Pet Town
Playset – Hasbro, Inc.
Troop Groovy Girls – Manhattan Toy
Other Nominees:
- Barbie Girls™ – Mattel, Inc.
- Hannah Montana Singing Dolls – Play Along®, a
division of JAKKS Pacific
- High School Musical 2 Two-Pack Gabriella & Troy Dolls
– Mattel, Inc.
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The best toy developed specifically for boys of any age, not
including r/c, ride-on and other vehicles.
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WINNER: Transformers Movie
Deluxe Figures – Hasbro, Inc.
Other Nominees:
- Air Hogs Havoc Heli Laser Battle™ – Spin Master
Ltd.
- Cars Mega Mack Playtown – Mattel, Inc.
- Nerf N-Strike Disk Shot – Hasbro, Inc.
- Pokemon Action Figures – JAKKS Pacific
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Including children's board, card, CD-ROM or electronic game formats.
(For CD-ROM or electronic games, formats must have ESRB's "Early
Childhood" rating: content may be suitable for persons ages 3 and older.
Contains no materials that parents would find inappropriate.)
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WINNER: Rubik’s
Revolution – Techno Source
Other Nominees:
- Cranium WOW – Cranium, Inc.
- Flippin’ Frogs – Mattel, Inc.
- Hyper Dash – Wild Planet Entertainment, Inc.
- The Cat in the Hat, I Can Do That! – I Can Do That!
Games
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The best toy designed for outdoor play.
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WINNER: RipStik® Caster Board
– RipStik USA
Other Nominees:
- ESPN® Better Batter Baseball – Fisher-Price
- Sidewalk Paint Sprayer – Crayola
- Super Splash Water Park – Little Tikes
- Ultimate Family Wagon – Radio Flyer
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| Educational Toy
of the Year |
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The best toy that through play help children develop special skills
and/or knowledge.
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WINNER: Smart Cycle™ Physical
Learning – Fisher-Price
Other Nominees:
- Bananagrams – Bananagrams LLC
- ClickStart™ My First Computer – LeapFrog
Enterprises
- EyeClops Bionic Eye – JAKKS Pacific
- I Can Play Guitar™ – Fisher-Price
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The best toy that inspires creative play through various forms of
activity.
|
WINNER: LEGO City – LEGO
Systems, Inc.
Other Nominees:
- Color A Messenger Bag – ALEX
- Digital Arts & Crafts Studio – Fisher-Price
- Fashion Design Studio – Creativity for
Kids/Faber-Castell
- Rose Art Smart Easel – MEGA Brands Inc.
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| Electronic Entertainment Toy of the Year |
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For toys created for children of any age that have a considerable
electronic component involved. This includes "plug 'n play" and
interactive videos.
|
WINNER: Power Tour Electric Guitar
– Tiger Electronics
Other Nominees:
- American Idol Talent Challenge – KID Design, Inc.
- Easy Link™ Internet Launch Pad –
Fisher-Price
- Rescue Pets Myepets.com – MGA Entertainment
- U.B. Funkeys – Mattel, Inc.
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| Most
Innovative Toy of the Year |
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The best toy that combines the most unique blend of innovative
technology and play value for children today.
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WINNER: Smart Cycle™
Physical Learning – Fisher-Price
Other Nominees:
- Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd.
- DynaCar – SeeToys
- EyeClops Bionic Eye – JAKKS Pacific
- FLY Fusion™ Pentop Computer – LeapFrog
Enterprises
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| Specialty Toy of the Year |
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The best toy primarily distributed through specialty retailers.
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WINNER: Snap Circuits
– Elenco
Other Nominees:
- Bananagrams – Bananagrams, LLC
- Fashion Design Studio – Creativity for
Kids/Faber-Castell
- Karito Kids World Collection – KidsGive, LLC.
- Rok Jr. – Rokenbok Toy Co.
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The licensor that had the greatest success spreading its brand or
property throughout the industry while generating interest and
excitement.
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WINNER: Hannah Montana
– Disney Consumer Products
Other Nominees:
- High School Musical – Disney Consumer Products
- Pokemon – JAKKS Pacific
- Star Wars – Lucas Film
- Transformers – Hasbro, Inc.
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