Past TOTY Winners
2010 | 2009 |
2008 | 2007 | 2006
2010 Award-Winning Products and Nominees
Toy of the Year | Infant/Preschool Toy | Girl Toy |
Boy Toy
Game | Outdoor Toy | Educational Toy | Activity
Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty
Toy | Property
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The best toy of the year.
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The best toy developed for infant and/or preschool children.
Other Nominees:
- Gentle Giraffe by Cloud B
- Laugh & LearnTM Learning
Farm by Fisher-Price
- Seedlings™ Ivy by The Goldberger Company
- My Pal Scout and My Pal Violet by Leapfrog
- Yookidoo Swap-N-Go Snail by International
Playthings
- Twilight Turtle by Cloud B
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| Preschool
Toy of the Year |
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The best toy developed for infant and/or preschool children.
Other Nominees:
- Handy Manny’s Repair Shop by
Disney/Fisher-Price
- Cozy Coupe 30th Anniversary Edition by Little
Tikes/MGA Entertainment
- Imaginext Dragon World Fortress by
Fisher-Price
- Rocky the Robot Truck by Mattel
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The best toy developed specifically for girls of any age.
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Other Nominees:
- Harumika by Bandai
- Barbie® Fashionistas™ by Mattel
- Moxie Girlz™Art-titude Doll by MGA
Entertainment
- BFC, Ink. 18-inch Doll by MGA Entertainment
- Liv Dolls by Spin Master
- Princess Tiana 11.5” Doll by Mattel
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The best toy developed specifically for boys of any age, not
including r/c, ride-on and other vehicles.
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Other Nominees:
- Nerf N-Strike Raider Rapid Fire CS-35 by
Hasbro
- Transformers Constructicon Devastator by
Hasbro
- Duck Hunter by Interactive Toy Concepts
- EyeClops Night Vision 2.0 by JAKKS Pacific
- Matchbox® Rocky the Robot Truck™ by
Mattel
- Laser Zero Gravity by Spin Master
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Including children's board, card, CD-ROM or electronic game formats.
(For CD-ROM or electronic games, formats must have ESRB's "Early
Childhood" rating: content may be suitable for persons ages 3 and older.
Contains no materials that parents would find inappropriate.)
WINNER: Sort It Out! –
University Games Corp.
Other Nominees:
- BOP-IT! by Hasbro Games
- SCRABBLE SLAM Card Game by Hasbro Games
- Mindflex™ by Mattel
- UNO Moo!™ by Mattel
- Bakugan Trap by Spin Master
- Big Buck Hunter Pro TV Games by JAKKS Pacific
|
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The best toy designed for outdoor play.
|
Other Nominees:
- Razor® RipRider™ 360 by Razor USA
LLC
- Razor® Spark™ Kick Scooter by Razor USA
LLC
- Smart Trike Deluxe by Smart Trike, Ltd.
- Air Hogs Switchblade by Spin Master
- Swinxs by Swinxs Inc.
- EA Sports Voice Command Pitching Machine by Toy
Island
|
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| Educational Toy
of the Year |
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The best toy that through play help children develop special skills
and/or knowledge.
|
Other Nominees:
- Desert Biodome by DuneCraft
- Mythbusters Weird Water World by Elmers
Products
- Tag Junior Book Pad by Leapfrog
- Super WHY! Touch & Learn Super Duper Computer
by Learning Curve Brands
- SmartGlobe 3 by Oregon Scientific
- Zippity by Leapfrog
|
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The best toy that inspires creative play through various forms of
activity.
|
Other Nominees:
- Harumika by Bandai America
- Musicolor by Delta Creative
- TRIO by Fisher-Price
- Girl Gourmet Sweets Candy Jewel by JAKKS
Pacific
- Chixos Design a Luxury Loft by Spin Master
|
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| Electronic Entertainment Toy of the Year |
|
For toys created for children of any age that have a considerable
electronic component involved. This includes "plug 'n play" and
interactive videos.
|
Other Nominees:
- BOP-IT! by Hasbro Games
- Duck Hunter by Interactive Toy Concepts
- EyeClops Mini Projector by JAKKS Pacific
- Swinxs by Swinxs Inc.
- Mindflex™ by Mattel (MSRP $79.99)
|
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| Most
Innovative Toy of the Year |
|
The best toy that combines the most unique blend of innovative
technology and play value for children today.
|
Other Nominees:
- Nerf N-Strike Raider Rapid Fire CS 35 Blaster by
Hasbro
- EyeClops Mini Projector by JAKKS Pacific
- Mindflex™ by Mattel
- Air Hogs Switchblade by Spin Master
- Air Hogs Zero Gravity Laser by Spin Master
- Printies™ Design Studio by Techno Source
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| Specialty Toy of the Year |
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The best toy primarily distributed through specialty retailers.
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Other Nominees:
- Twilight Turtle by Cloud B
- HEXBUG Micro Robotic Creatures by Innovation First
International
- Shopping Cart by Melissa and Doug
- Pentago by Mindtwister USA
- The Dangerous Book for Boys—Classic Chemistry
by Thames and Kosmos
- EcoAquarium by Wild Creations
|
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The licensor that had the greatest success spreading its brand or
property throughout the industry while generating interest and
excitement.
WINNER: Bakugan – Cartoon Network
Other Nominees:
- Transformer by Hasbro
- Lego
- Barbie by Mattel
- iCarly by Nikelodeon + Viacom Consumer
Products
- The Princess and the Frog by The Walt Disney
Company
- Star Wars
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