Seller/Exhibitor Online Preparation
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Access the MarketGate software here.
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Based on feedback from major retailers wanting a more efficient
process for scheduling appointments and conducting post-show follow-up,
the Efficient Collaborative Retail Marketing (ECRM) ®
MarketGate Software Suite is now part of Fall Toy
Preview. This new tool is designed to meet the business needs of
our industry stakeholders. We invite you to join us in Dallas and
hope you find the information below useful as we move forward into this
new era.
- What will the MarketGate Software Suite do for
you?
- Is there a fee?
- How can I learn more about MarketGate at Fall Toy
Preview?
- When are the webinars?
- How do I get started?
- Who do I contact for help?
What will
the MarketGate Software Suite do for you?
This new tool will assist you in providing relevant and necessary
information to your retailers before, during and after Fall Toy Preview.
This new online tool will help you:
- Product data, descriptions and specs are uploaded in advance
providing your accounts (and potential accounts) the information that
enhances their ability to plan for your appointment. Additionally, from
the product catalog you can automatically populate custom retailer forms
and publish customized product catalogs for retailers with the click of
a button.
- Appointment scheduling is easy and efficient. After retailers have
sent meeting requests to their suppliers, suppliers have the opportunity
to request appointments with available registered retailers.
- Retail and specific buyer profiles are submitted in advance and
provide exhibitors with detailed information about the outlet and the
buyer they are meeting. This information includes contact information,
company profiles, marketing profiles and, when available, the
representative's photograph.
- Meeting notes and recaps are stored and ready for distribution to
your entire sales team as well as to buyers immediately following your
meeting.
- The Ad Comparison component will allow you to monitor competitive
ads, pricing and promotions nationwide on a daily and weekly basis.
Is there a
fee?
There is a $500 annual licensing fee.
How can I
learn more about MarketGate at Fall Toy Preview?
All key stakeholders of Fall Toy Preview are offered an instructional
webinar designed to provide a step-by-step education in how to use
MarketGate before, during and after the show. Account Managers from
ECRM, who will lead the webinar on numerous dates, will be available to
answer any questions you may have. You will see firsthand the power of
this innovative tool. The sessions are complimentary, and, while each
will address essentially the same information, you may attend as often
as you like.
When are
the webinars?
These complimentary one-hour sessions will be held each Wednesday
afternoon from 1:00 to 2:00pm Eastern time.
Register for any of these sessions.
How do I
get started?
Once you register to attend Fall Toy Preview you will be contacted by
an ECRM Account Manager who will provide personalized instruction on
using the system before, during and after the show, including a
confidential login and passcode for accessing the software. Your
assigned Account Manager will be available to you from now until the
show closes. Your access to the software begins as soon as you register to attend.
Who do I
contact for help?
You will be assigned an ECRM Account Manager who will be available to
you before, during and after Fall Toy Preview.
As this new era begins, we know you will have questions. We and the
ECRM team are here to guide you through every step. We believe this new
system will ultimately increase sales while saving you time and
money.
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