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08/31/2010 | “Aspirational” Toys Teach Kids about the Impact of their Choices
“Aspirational” toys are a new category of products that empower kids by encouraging them to think and play in ways that positively influence their emotional and intellectual development. These can be toys and games that embrace community-strengthening activities and eco-friendly attitudes, encourage trying out different careers through role-play, and foster creativity and independence through kid-inventor and mentoring programs.
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08/17/2010 | Accessible Toys: Anytime-Anywhere Availability of Favorite Toys and Games for Today’s Mobile Kids
Anytime – anywhere access is key for fast-paced kids and families. Accessible toys and games make playtime readily available to kids and families whether they’re at home, on vacation or simply on-the-go. And for kids growing up in the digital age, the options for mobile, interactive entertainment are practically limitless. Selections can be found for multiple age groups and play patterns, from multiple manufacturers and entertainment studios, and across all categories of products.
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