The Winners Are In!

More than 400 executives from across the toy industry gathered to honor their peers at the tenth annual Toy of the Year (TOTY) Awards program and Hall of Fame induction ceremony.  Well-recognized as the “Oscars®” of the toy industry, the annual gala paid tribute to the best in toys and children’s entertainment; outstanding achievements by individuals, teams, and companies; and the creativity and playful spirit upon which the toy industry is based. 

Zhu Zhu Pets by Cepia, LLC was named as the overall “Toy of the Year” winner and captured two category awards.  The coveted TOTY awards program included twelve categories with more than 80 finalists; winners included a tie for Preschool Toy of the Year:

• Recognizing an outstanding toy that inspires creative play through various forms of activity, the Activity Toy of the Year was presented to Crayon Town by Wild Planet Entertainment
  
  
• Recognizing an outstanding toy developed for boys of any age, the Boy Toy of the Year was presented to Bakugan 7-in-1 Maxus Dragonoid by Spin Master
  
  
• Recognizing an outstanding toy that helps children develop special skills and knowledge through play, the Educational Toy of the Year was presented to Mindstorms NXT 2.0 by LEGO Systems
  
  
• Recognizing an outstanding toy that merges high-technology with creativity and imagination, the Electronic Entertainment Toy of the Year was presented to Rubik’s TouchCube™ by Techno Source
  
  
• Recognizing an outstanding children’s board, card, CD-ROM or electronic game, the Game of the Year was presented to Sort It Out! by University Games
  
  
• Recognizing an outstanding toy developed for girls of any age, the Girl Toy of the Year was presented to Zhu Zhu Pets by Cepia
  
  
• Recognizing an outstanding toy developed for infants (ages 0-2), the Infant Toy of the Year was presented to Crayola Beginnings Color Me A Song by Crayola, LLC  
  
  
• Recognizing an outstanding toy that combines innovation and play value, the Innovative Toy of the Year was presented to Zhu Zhu Pets by Cepia
  
  
• Recognizing an outstanding toy that is designed for outdoor play, the Outdoor Toy of the Year was presented to My 1st Scooter by Radio Flyer
  
  
• In the evening’s only tie, the Preschool Toy of the Year recognized two outstanding toys that are developed for preschool-aged children (ages 3-5):  Tonka Chuck & Friends Chuck My Talking Truck by Playskool and Bilibo by Active People.
  
  
• Recognizing a property that has had the greatest success spreading its brand throughout the industry, Property of the Year was presented to Bakugan by Cartoon Network
  
  
• Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to Captain Owen’s Dolphin Explorer Boat by Sprig Toys

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