The Winners Are In!
More than five hundred toy industry executives and guests from around
the globe gathered to honor their peers at the 12th Toy of the Year
(TOTY) Awards program and Hall of Fame induction ceremony.
Established in 1984, the Hall of Fame honors individuals who have
made a significant mark on the toy industry. Joining the more than
55 people already on the distinguished roster are Arnie Rubin, Founder
and CEO of Funrise Toy, and the late Frederick August Otto Schwarz,
founder of FAO Schwarz.
LeapPad™
Explorer by LeapFrog Enterprises, Inc. received
the coveted “Toy of the Year” title and was awarded
Educational Toy of the Year and Preschool Toy of the Year. The
awards program included 77 finalists across the 11 categories.
And the winners are...
- Recognizing an outstanding toy that inspires creative play through
various forms of activity, the Activity Toy of the Year
was presented to LEGO® NINJAGO Fire
Temple by LEGO Systems, Inc.
- Recognizing an outstanding toy developed for boys of any age, the
Boy Toy of the Year was presented to Hot
Wheels® Wall Tracks™ by Mattel,
Inc.
- Recognizing an outstanding toy that helps children develop
special skills and knowledge through play, the Educational Toy
of the Year was presented to LeapPad™ Explorer by
LeapFrog Enterprises, Inc.
- Recognizing an outstanding children’s board, card, CD-ROM or
electronic game, the Game of the Year was presented
to Angry Birds Knock On Wood
Game by Mattel, Inc.
- Recognizing an outstanding toy developed for girls of any age, the
Girl Toy of the Year was presented to Fijit Friends™ Interactive
Figures by Mattel / Radica®.
- Recognizing an outstanding toy developed for infants and toddlers up
to 36 months, the Infant/Toddler Toy of the Year was
presented to Elefun Busy Ball Popper by
Hasbro / Playskool.
- Recognizing an outstanding toy that combines innovation and play
value, the Innovative Toy of the
Year was presented to Hot
Wheels® Wall Tracks™ by Mattel,
Inc.
- Recognizing an outstanding toy that is designed for outdoor play,
the Outdoor Toy of the Year was presented to Rockboard® Scooter –
Mini by M.Y. Products LLC.
- Recognizing an outstanding toy developed for preschool-aged children
(ages 3-5) the Preschool Toy of the Year was presented
to LeapPad™ Explorer by
LeapFrog Enterprises, Inc.
- Recognizing a property that has had the greatest success spreading
its brand throughout the industry, Property of the Year
was presented to Angry Birds™ by
Rovio Entertainment Ltd/ Striker Entertainment (Licensing
Agent).
- Recognizing an outstanding toy that is distributed primarily through
specialty toy retailers, the Specialty Toy of the Year
was presented to HEXBUG® Nano® Hive TM Habitat
Set by Innovation First Labs,
Inc.
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