Past TOTY Winners
2010 |
2009 | 2008 | 2007 | 2006
2009 Award-Winning Products and Nominees
Toy of the Year | Infant/Preschool Toy | Girl Toy | Boy Toy
Game | Outdoor Toy | Educational Toy | Activity
Toy
Electronic Entertainment Toy | Most Innovative Toy | Specialty
Toy | Property
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The best toy of the year.
WINNER: Bakugan Battle Brawlers
Battle Pack Series 1 Spheres – Spin Master, Ltd
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The best toy developed for infant and/or preschool children.
WINNER: Elmo
Live – Fisher-Price, Inc.
Other Nominees:
- Kota the Triceratops – Hasbro
- Tink's Talking Café – Jakks Pacific
- Giddyip 'N Go Pony – Little Tikes
- 50's Diner – The Step2 Company
- Sit to Stand Alphabet Train – Vtech
- Laugh & Learn Smart
Bounce & Spin Pony – Fisher-Price, Inc.
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The best toy developed specifically for girls of any age.
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WINNERS: Playmobil Horse
Farm – Playmobil USA, Inc.
Other Nominees:
- Pretty Pedicure Salon – Creativity for
Kids/Faber-Castell USA
- Barbie iDesign Ultimate Stylist Cards and CD-ROM
– Mattel
- Mrs. Goodbee Talking Dollhouse – Learning
Curve Brands, Inc.
- Disney Hannah Montana's Malibu Beach House –
Play Along
- Clickables Fairy Charms Starter Set – Techno
Source
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The best toy developed specifically for boys of any age, not
including r/c, ride-on and other vehicles.
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WINNER: Bakugan Battle
Brawlers Battle Pack Series 1 Spheres – Spin Master,
Ltd
Other Nominees:
- Handy Manny 2-in-1 Transforming Tool Truck –
Fisher-Price, Inc.
- NERF N-STRIKE VULCAN EBF-25 – Hasbro
- EyeClops Night Vision Infrared Stealth Goggles
– Jakks Pacific
- Legends: King Arthur Battle Action Castle –
MEGA Brands
- Sprig Adventure Series Discover Rig – Sprig
Toys
- Air Hogs Zero Gravity Micro – Spin Master
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Including children's board, card, CD-ROM or electronic game formats.
(For CD-ROM or electronic games, formats must have ESRB's "Early
Childhood" rating: content may be suitable for persons ages 3 and older.
Contains no materials that parents would find inappropriate.)
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WINNER: Bananagrams
LLC – Bananagrams
Other Nominees:
- Haunted Ruins 3-D Adventures Pop-Up Board Game
– Basic Concepts
- The Cat in the Hat, I Can Do That! – I Can Do
That! Games
- Monopoly Here & Now: The World Edition –
Hasbro Games
- PICTUREKA! – Hasbro Games
- Rush Hour –ThinkFun Inc.
- Zingo! –ThinkFun Inc.
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The best toy designed for outdoor play.
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WINNER: Crayola 3D Sidewalk
Chalk – Crayola
Other Nominees:
- Power Wheels A.T. Rex – Fisher-Price,
Inc.
- Cosmic Keep Away – Hasbro
- Fropper – International Playthings
- Junk Ball – Little Kids Inc
- Backyard Safari Bug Vacuum – Summit Products,
LLC
- Banzai Skim Board Surfer – Toy Quest
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| Educational Toy
of the Year |
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The best toy that through play help children develop special skills
and/or knowledge.
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WINNER: LeapFrog TAG Reading
System – LeapFrog
Other Nominees:
- Computer Cool School™ – Fisher-Price,
Inc.
- Idbids Eco-friendly Starter Kit – Idbids
LLC
- Zillions Touch Screen ATM – Summit Products,
LLC
- V-Motion Active Learning System – Vtech
- Discovery Kids Smart Animals Scanopedia –
Jakks Pacific
- EyeClops BioniCam – Jakks Pacific
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The best toy that inspires creative play through various forms of
activity.
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WINNER: Crayola Color Wonder
Magic Brush – Crayola
Other Nominees:
- Clipo Creativity Table – Hasbro
- Girl Gourmet Cupcake Maker – Jakks
Pacific
- StarWars AT-TE Walker – LEGO Systems,
Inc.
- Circus Ring – Playmobil USA, Inc.
- Pixos Super Studio– Spin Master
- KidiArt Studio – Vtech
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| Electronic Entertainment Toy of the Year |
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For toys created for children of any age that have a considerable
electronic component involved. This includes "plug 'n play" and
interactive videos.
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WINNER: Fur Real Friends Biscuit My
Lovin Pup – Hasbro
Other Nominees:
- Ultimate Wall-E Programmable Remote Control
Robot– Disney
- Fisher Price Imaginext Spike, the Ultra Dinosaur
– Fisher-Price, Inc.
- U-Dance – Tiger Electronics
- KidiJamz Studio – Vtech
- RS Tri-bot – WowWee
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| Most
Innovative Toy of the Year |
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The best toy that combines the most unique blend of innovative
technology and play value for children today.
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WINNER: Air Hogs Zero
Gravity Micro – Spin Master
Other Nominees:
- The Pieceless Puzzle – Ceaco
- Fisher Price Imaginext Spike, the Ultra Dinosaur
– Fisher-Price, Inc.
- Kota the Triceratops – Hasbro
- EyeClops Night Vision Infrared Stealth Goggles
– Jakks Pacific
- Sprig Adventure Series Discover Rig – Sprig
Toys
- Bakugan Battle Brawlers Battle Pack Series 1
Spheres – Spin Master
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| Specialty Toy of the Year |
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The best toy primarily distributed through specialty retailers.
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WINNER: Create Your Own
Pop-Up Books – Creativity for Kids/Faber-Castell USA
Other Nominees:
- Deglingos – All New Materials
- 18" Fancy Nancy Cloth Doll – Alexander
Doll
- Totem Boys/Girls from Kids on Roof – Kids on
Roof
- Circus Ring– Playmobil USA, Inc.
- Sprig Adventure Series Discover Rig – Sprig
Toys
- Wind Power – Thames & Kosmos
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The licensor that had the greatest success spreading its brand or
property throughout the industry while generating interest and
excitement.
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WINNER: Bakugan
– Cartoon Network
Other Nominees:
- Barbie – Mattel
- Fancy Nancy – Harper Collins
- Star Wars The Clone Wars – LucasArts
Entertainment
- Disney Fairies – Disney
- Disney's Handy Manny – Disney
- Yo Gabba Gabba – Wild Brain
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