A happy childhood filled with joy, comfort and learning is something everyone deserves. Unfortunately for many kids, the natural wonder of play is often elusive. That is why the Toy Industry Foundation (TIF) works to put toys in the hands of deserving children – children living in poverty, suffering from chronic illness, rescued from crisis situations, or living with the stress of having a parent in the military – providing the chance to just be kids.

While other organizations offer food, shelter and support services, TIF sees to it that these children have the opportunity to play by providing grants and in-kind contributions.

We hope you’ll explore our site to learn more about the work of our Foundation and how you can join us in making play possible for all. 

View our video to learn how TIF makes play possible everyday.