Toy Industry Association (TIA) Statement on Play and Healthy Lifestyles
October 26, 2012
The Toy Industry Association (TIA) and its members are proud of the important, life-shaping role that toys, games and play have in the development and growth of children. With the rise in childhood obesity rates sparking public health concerns, parents are rallying alongside medical professionals to call for a return to active play – that which stimulates the body by encouraging kids to run, jump, and stretch.
Experts agree that setting the tempo for active play at an early age is a key factor in engaging young children in a lifetime of physical activity that will become essential for happier and healthier lives. It’s equally important to note that the term “active play” can be applied to endeavors that foster “active minds” – such as imaginative thinking, strategy, competition, socialization and discovery.
Toys are the tools of play, promoting active bodies, active minds and healthy lifestyles.