Toy Industry Association (TIA) Statement on Play and Healthy Lifestyles
The Toy Industry Association (TIA) and its members are proud of the important, life-shaping role that toys, games and play have in the development and growth of children. With the rise in childhood obesity rates sparking public health concerns, parents are rallying alongside medical professionals to call for a return to active play – that which stimulates the body by encouraging kids to run, jump, and stretch.
Experts agree that setting the tempo for active play at an early age is a key factor in engaging young children in a lifetime of physical activity, which is essential for happier and healthier lives. The term “active play” can also be applied to endeavors that foster “active minds” – such as imaginative thinking, strategy, competition, socialization, and discovery. To help raise awareness about the physical, cognitive, social and emotional benefits of play, TIA has established The Genius of Play initiative and offers families tips and tools for making play an important part of their children’s day.
As the tools of play, toys promote active bodies, active minds and healthy lifestyles. To ensure the health and safety of children, all toys sold in the U.S. must comply with stringent safety standards. The number one priority of the Toy Industry Association and its members is to protect children at play.
This statement was reaffirmed by the Toy Industry Association in October 2016.