Toy Industry Association (TIA) Statement on Play and Healthy Lifestyles

The Toy Industry Association (TIA) and its members are proud of the important, life-shaping role that toys, games and play have in the development and growth of children. With the rise in childhood obesity rates sparking public health concerns, parents are rallying alongside medical professionals to call for a return to active play – that which stimulates the body by encouraging kids to run, jump, and stretch.

Experts agree that setting the tempo for active play at an early age is a key factor in engaging young children in a lifetime of physical activity, which is essential for happier and healthier lives. It’s important to note that the term “active play” can be applied to endeavors that foster “active minds” – such as imaginative thinking, strategy, competition, socialization and discovery. To help raise awareness about the physical, cognitive, social and emotional benefits of play, TIA has established The Genius of Play initiative and offers families tips and tools for making play an important part of their children’s day.

As the tools of play, toys play an important role in promoting active bodies, active minds and healthy lifestyles. To ensure the health and safety of children, all toys sold in the U.S. must comply with stringent safety standards. The number one priority of the Toy Industry Association and its members is protecting children at play.

This statement was originally published in October 2013 and updated by the Toy Industry Association in October 2015.