Member Alert: Media Inquiries Regarding Toy Safety and Related Issues

November 9, 2012 | Toys and toy safety often receive considerable attention from the news media and consumers at this time of the year. In the days leading up to Thanksgiving and the official launch of the holiday shopping season, NGOs such as WATCH (World Against Toys Causing Harm) and U.S. PIRG (the federation of state Public Interest Research Groups) have frequently published their annual Toy Safety Reports. These reports often contain groundless claims* that needlessly scare parents about the safety of toys that have been thoroughly tested and meet all of the stringent federal toy safety standards.

On behalf of its members and the broader toy industry, the Toy Industry Association (TIA) positions itself in front of the media in order to respond to false accusations with verified facts, as well as to issue statements on toy safety and related issues at press conferences and to media outlets around the country as issues arise. [View Industry Statements about the toy industry and toy safety]

Companies that find their products on one of the NGOs lists are urged let TIA know immediately so that the Association may provide counsel regarding the appropriate action. In the event that a member of the media calls, receptionists and employees should take a message that includes the reporter’s name, publication, and deadline, and pass this information along to TIA.

Beyond the typical toy safety issues, TIA continues to monitor a number of related media announcements that affect the toy industry and will continue to update its members as new information becomes available.

  • TIA’s media contacts for holiday toy safety messaging
    Stacy Leistner, vice president of strategic communication
    Adrienne Appell, senior manager of public relations
  • TIA’s resource for general toy safety questions or comment
    Joan Lawrence, vice president of standards and government affairs.

 * In citing instances of harm, many of the NGOs cite “toy-related” rather than “toy caused” incidents (e.g., drowning, motor vehicle accidents, choking, etc.) that might have been prevented with adult supervision or guidance (following safety warnings, labeling and good practice).  For this reason, TIA has stressed the importance of active adult supervision in toy safety.