Murray Altchuler, co-Founder of Licensing Industry Merchandisers' Association, Dies at 87

December 6, 2012  | The Toy Industry Association (TIA) and its members join in mourning the passing of Murray Altchuler, co-founder of the Licensing Industry Merchandisers’ Association (LIMA) and LIMA’s first executive director from 1985-1997. Mr. Altchuler died on December 2nd at the age of 87.

Mr. Altchuler was a World War II veteran who began his licensing career in the early 1960s at the Licensing Corp. of America – the forerunner to Warner Bros. Consumer Products.  In 1979, he co-founded and became president of the Licensing Industry Association, which merged in 1985 with the Licensed Merchandisers’ Association to form LIMA.  Leading LIMA through the early years, Mr. Altchuler created “a solid foundation from which the Association grew into the focal point of the worldwide licensing industry,” stated LIMA in a release that announced his passing.  

From its small beginnings with just 12 members, LIMA now engages more than 1,000 companies and individuals who market licensed properties, including agents, property owners, manufacturers, consultants, publications, lawyers, accountants, retailers and more within the licensing business.

"Murray Altchuler was a visionary with a distinguished career in licensing.  He will be missed by the entire industry, especially those of us at LIMA," said LIMA president Charles Riotto.  "We mourn with the entire Altchuler family for this tremendous loss."

Mr. Altchuler is survived by his wife, Fran; son Steven Altchuler, his wife Debbie, and their children Joshua and Amy; daughter Fran Schwartz, her husband Marvin and sons Matthew, David and Sam; and stepson Mark Klein, his wife Hollis and their three daughters.