President’s Letter – October 23, 2012: Growth and Change

The Toy Industry Foundation (TIF) has become extraordinarily successful in providing toys and financial support to needy children.  The Foundation is an important supporter of military families and children’s service organizations, and has been featured on NBC Evening News for its good work. 

Our VP for Membership, Jean Butler, has been a primary driver in the transformation of TIF into the organization it is today. Since taking the Executive Director role at TIF, Jean has nearly doubled the toy donations, and increased financial contributions by over 40%.  With the help and leadership of the TIF Board, Jean has transformed the Foundation into the robust philanthropy we have always wanted it to be, and along the way has portrayed the toy industry as an industry that truly cares for children. 

The new importance of the Foundation, and the volume of work involved in administering its programs, means that the role of the chief executive of the Foundation is no longer a part-time position. It requires a full-time executive to manage and lead its activities.  So beginning in 2013, Jean will become full-time Executive Director for the Foundation. 

Equally important, TIA’s Strategic Plan for 2013-15 emphasizes member development in all categories as one of its principle priorities.   This will be an important focus for TIA over the next three years, and it is clear that our ambitious new objectives demand a fulltime executive in this area as well.  Accordingly, the Board has authorized the hiring of a new VP for Strategic Development and Member Services to fulfill that role. 

In addition, one of the primary functions of any industry trade association is to gather, analyze and disseminate data about the toy industry and about external developments that affect the toy business. So the Board has authorized TIA to add a Director of Market Research and Data Strategy to our team to fulfill this important role.  The individual in this position will be responsible for gathering and packaging information important to help our members make good business decisions, and for gathering information about the toy industry that will support our advocacy positions. 

These positions are posted on the “Job Bank” on our website at www.toyassociation.org. It is crucial for us to secure the most qualified individuals to fill these important roles, and I encourage you to send any potential candidates you may know to our search consultant. 

TIA is continuing to evolve and improve its values and services to its members. 2013 should see some exciting new growth and changes, so that we can increasingly earn your membership and support.

Warm regards to all,


ckeithley@toyassociation.org