TIF Annual Holiday Toy Drive Opens Nov. 1

October 30, 2012 | The Toy Industry Foundation’s annual Holiday Toy Drive will be open from November 1 to December 31, 2012. Companies that donate to The Toy Bank during this time will help warm the hearts of children in need this holiday season.

The Holiday Toy Drive may be supported in three ways:

  • TODAY Show Holiday Toy Drive: Each year, TIF partners with TODAY to share the toy industry’s generosity with the nation. Companies that donate toys to this program are listed on the TODAY Show website; if $150,000 worth of toys are collected, TIF will appear on-air to speak about what the Foundation does and how toy companies are making a difference. (Shipping required; location varies).

  • Play Comforts: In partnership with Boys & Girls Clubs of America Military Services, TIF will have helped 50,000 children of military families throughout 2012. Approximately 600 more toys are needed to finish the year. (Shipping to Georgia required).

  • General Donation to Toy Bank Network of 1,000 Charities: The Toy Bank works with children’s charities across the globe that help kids who are sick, living in disaster zones, underprivileged or otherwise in need. Toys donated to the general network of charities will be matched with the appropriate recipients. (Paid shipping optional; free pick-up can be arranged).

“We are very close to reaching 1 million children this year,” said TIF manager Marisa Medina. “We are counting on the toy industry to band together once again and donate toys that will bring smiles to the faces of children who desperately need holiday cheer!”

While the Toy Drive remains open through Dec. 31, donation forms must be submitted by Dec. 1 to ensure that the toys make it into the hands of children in time for the holidays.

For information on how to make a gift, contact thetoybank@toyindustryfoundation.org. Donation forms for the TODAY Show giving option can be accessed online.