TIF Honored at Annual K.I.D.S. Gala

carterkeithley
December 7, 2012 | The Toy Industry Foundation (TIF) was named Kids in Distressed Situations’ (K.I.D.S.) “Donor Partner of the Year” at the 27th Annual K.I.D.S. Gala in New York City on Thursday, December 6th.

TIF was honored for its ongoing partnership with K.I.D.S., a children’s charity that delivers new products to underprivileged and disaster-stricken children. Since 2010, the Foundation has partnered with K.I.D.S. to distribute donations from TIF’s Toy Bank program, which brought more than $8 million in toys and games (and counting) to children in 2012 alone. Most recently, TIF and K.I.D.S. worked together to provide nearly 40,000 toys and games to the youngest victims of Hurricane Sandy.

“On behalf of the Toy Industry Association and the Toy Industry Foundation, we are thrilled that we have such a successful and rewarding partnership with K.I.D.S.,” said TIA President Carter Keithley, who was present at the gala to accept the honor. “Working together, we make sure to get new toys and games from The Toy Bank to the children who need them most.”

The gala was attended by more than 500 guests, including special guests Newark Mayor Cory Booker and Olympic gold medalist Jordyn Wieber, who gathered to honor the work of K.I.D.S. and its partners. Other honorees at the event included Army & Air Force Exchange Service (K.I.D.S. Retailer of the Year), Kahn Lucas (Manufacturer of the Year) and Newark Now (Agency Partner Award).  A portion of the gala’s $800,000 proceeds will benefit victims of the Sandy disaster.