Contact: Adrienne Appell

Toy Industry Association Applauds Efforts of New Jersey Assembly
to Heighten Awareness of Children’s Product Safety

New York, NY | May 14, 2012  – Toy Industry Association, Inc. (TIA) applauds the efforts being taken by the Consumer Affairs Committee of the State of New Jersey Assembly to increase public awareness of the importance of play in the lives of children and the need to be vigilant about the safety of children’s products so that play can be safe, fun, and beneficial.

At its scheduled meeting on Thursday, May 17, the Committee will consider a resolution (SJR 40) to designate November as “Children’s Product Safety Awareness Month.”  Co-sponsored by Senator Loretta Weinberg (District 37 – Bergen County) and Senator Linda R. Greenstein (District 14 – Mercer and Middlesex County), the joint resolution requests the Governor of New Jersey to issue an annual proclamation calling on parents to learn more about safe play and to review their children’s products – and other products in the home to which children have access – to ensure that they meet federal safety standards. The proposed bill further requests that the New Jersey Division on Consumer Affairs embark upon a public awareness campaign to make parents aware of federal consumer product recall resources such as the website that raise awareness of unsafe, hazardous or defective products, especially those intended for children.

TIA was proud to support this initiative in 2010, when the State of New Jersey Assembly unanimously approved a new resolution designating November as “Children’s Product Safety Awareness Month,” becoming the first state to officially designate a timeframe for the recognition of children and safety.

“Designating November as ‘Children’s Product Safety Awareness Month’ is the perfect time to remind parents and other caregivers of the importance of safe and fun play,” said Andy Hackman, TIA senior director of state government affairs and father of a young child.  “Safety is a year-round priority for the toy industry. We welcome the actions of the New Jersey Assembly to focus added attention on safety initiatives for all children’s products … especially during the holiday shopping season.”

Information and guidance on toys and play – including safety tips, videos and recall information – can be found online at the TIA-sponsored website,  


About the Toy Industry Association (TIA)  (
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing 550 companies who account for approximately 85% of domestic toy sales.  Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play.