Digital Kids Conference to Explore Digital Games, Innovation, Marketing & More

December 17, 2012 | Mobile gaming apps … the business side of digital games … marketing strategies … and innovation in the toy industry are just a few of the topics that will be covered by more than 20 speakers from the kids’ entertainment industry at Engage Digital’s 7th Annual Digital Kids® Conference.

Co-locating at the Toy Industry Association’s (TIA) American International Toy Fair in New York City, the Digital Kids Conference will be one of several enriching educational events available to Toy Fair’s 30,000 attendees.

“The Digital Kids Conference is shaping up to be an important component of our effort to deliver a robust educational program for Toy Fair’s diverse audience!” said Marian Bossard, vice president of meetings and events at TIA. “The conference will allow participants to network with peers and learn about the latest innovations and technologies in the world of toys and games.”

Sessions will be held throughout the day on Tuesday, February 12 and Wednesday, February 13, bringing youth-focused digital media executives, brand owners and licensors together to learn critical information about engaging children online and through digital devices. The following are some conference highlights:

  • Multi-tasking in Life and in Digital Marketing
    Victor Lee, VP, Digital Brand Marketing, Hasbro
    This keynote presentation on the opening day of the conference will address marketing programs that “multitask” and keep pace with fast-moving consumers. Hasbro’s Victor Lee will describe how he created multi-channel programs that go beyond the old style of marketing to re-ignite fans’ interest in iconic brands such as My Little Pony, Transformers, Furby, Nerf and Playskool.

  • Data On Youth and Parents: “Everyone has an iPad”
    Amy Henry, Vice President of Youth Insights, C+R Research
    This presentation will reveal fresh-from-the-field data on youth, parents and tech. Amy Henry will help attendees sort the myths from the truths when it comes to the real habits and practices of everyone – from preschoolers to teens and parents.

  • Kids and the Power of New
    Jesse Schell, CEO, Schell Games
    This second-day keynote will address the toy industry’s obsession with innovation. Jesse Schell, CEO of Schell Games, will explore why some new things take off while others bomb out, the different kinds of "new” and how they differ psychologically, and how you can make sure you have the right kind of “new” in what you create.

  • Kids and Design: Keys to Success
    Caroline Hu Flexer, CEO and Co-Founder, Duck Duck Moose
    Duck Duck Moose is the startup behind a series of educational apps for children with more than 2.5 million paid downloads. The company recently closed $7 million in Series A funding led by leading venture capitalists Sequoia Capital and Lightspeed Venture Partners with participation from Stanford University. In her keynote, co-founder Caroline Hu Flexer will share personal insights and details about how a unique design process has led to success in the digital space.

[View the full roster of topics and speakers online]

Toy Fair 2013 will be held at the Jacob K Javits Convention Center from Sunday, February 10 to Wednesday, February 13; the Digital Kids Conference will overlap with Toy Fair on Tuesday and Wednesday, February 12-13. All TIA members will receive reduced rates to attend the conference; Digital Kids attendees will receive access to the Toy Fair show floor.

Previously called Engage! Expo, the Digital Kids® Conference co-located with Toy Fair in 2010 and 2011. For more information about the upcoming Digital Kids Conference, visit DigitalKidsCon.com. To learn more about Toy Fair and its various educational opportunities, visit ToyFairNY.com.