FOR IMMEDIATE RELEASE

Contact: Adrienne Appell / Angela Richmond
            Toy Industry Association / Boys & Girls Clubs of America
646-520-4863 / 404.487.5813
aappell@toyassociation.org / arichmond@bgca.org

                                                               

2,000 Children Living on California Air Force Base Receive New Toys from Toy Industry Foundation

TIF and Partner BGCA Kick-Off Holiday Season with “Winter Wonderland” Toy Giveaway

Fairfield, CA | November 12, 2013 –
Nearly 2,000 children living with their families on Travis Air Force Base in Fairfield, California were provided with some pre-holiday cheer on Friday, November 8th when they were treated to a special toy giveaway by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.

During a “Winter Wonderland” celebration featuring music, face-painting, and festive activities, children received hundreds of brand new toys, games and stuffed animals, donated by generous toy companies to TIF’s signature program – The Toy Bank. Playthings were also distributed to children with family members recovering at the local veteran’s hospital, as well as those in residence at the Fisher House – a temporary housing facility for the families of wounded servicemen and women.

“Toys and play are an integral part of a happy and healthy childhood, which is why we are so pleased to bring playthings to these very deserving children who must face the stress and hardship of having one or both parents bravely commit themselves to military life,” said Jean Butler, TIF executive director. “We hope that this special day of play brought some joy into the lives of those stationed at Travis Air Force Base, especially with the holiday season just around the corner.”

“Through our service to almost 500,000 youth on U.S. military installations, we see firsthand how difficult military life can be for children who must balance the challenges of youth with the frequent deployments of their parents,” said Terrill Wicks, national vice president, Military & Outreach Services, Boys & Girls Clubs of America. “Few things can relieve these stresses like the joy of fun and play, and we are thrilled to have a partner like Toy Industry Foundation to help share that magic with military youth across the globe.”

"This is a great event,” said Tech Sgt. Jauan Reeves, who attended the toy distribution with his wife, Tech Sgt. Rayna Reeves, and their three sons.  “These toys make our kids feel special.  Thank you for this."

The event was held as part of the joint TIF / BGCA Play Comforts program – the first-ever national toy distribution initiative to serve every branch of the U.S. military.  Through Play Comforts, toys and games donated by caring toy companies are delivered on an annual basis to families on dozens of U.S. military installations at home and abroad. Now in its fourth year of operation, the program has provided more than $3.8 million in toys for children of military families.

Gifts distributed at this event were generously donated to the Toy Industry Foundation’s Toy Bank by Abrakidabra, ALEX Toys, Barnes and Noble, Cardinal Industries, Craz-Z-Art, GUND, Hasbro, LEGO, Mattel, MindWare, Ohio Art, Patch Products, Prince Lionheart, Safari Ltd., Toy Marketing International, Wonder Forge, Wyla/Just Pretend, and USAopoly.

The Toy Bank is now celebrating 10 years of providing toys for more than 10 million children in need around the world.

About Toy Industry Foundation (TIF) (www.toyindustryfoundation.org)
While other organizations provide food, shelter and support services to children and their families, the Toy Industry Foundation sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives. The Foundation currently fulfills its mission through core programs including The Toy Bank™ and grants to organizations whose missions are in line with that of the Toy Industry Foundation. The first industry-wide program of its kind, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them through local charities to underserved, at-risk and homeless children throughout the United States and around the world. The Toy Bank is administered in partnership with Kids in Distressed Situations.

About Boys & Girls Club of America (BGCA)    (www.GreatFutures.org)
For more than 100 years, Boys & Girls Clubs of America has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, nearly 4,000 Clubs serve some 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours.