Tricia Chan

Adrienne Appell
Toy Industry Association

Balluun and Toy Industry Association Forge New Relationship for ShopToyFair365, Business-to-Business E-Commerce Resource

October 8, 2013 -- New York, NY | Balluun, a leader in social business-to-business technology, has added another industry leader with the recent signing of the Toy Industry Association (TIA) and its American International Toy Fair. The TIA and Balluun shared today that they have agreed to make Balluun’s powerful software the exclusive e-commerce platform for their tradeshows and constituents aptly named, ShopToyFair365. This news follows Balluun’s recent partnership with Advanstar to power Shop The Floor launched during the August MAGIC tradeshow.

“The toy market represents over $84B in sales worldwide annually. Toy Fair is the largest toy trade show in the Western Hemisphere and serves a community from over 100 countries worldwide. Balluun’s technology will make it possible for these participants to better automate, connect and enhance their business to drive more sales efficiency and business day-to-day, anywhere and anytime,” said Peter Koch, CEO of Balluun. “We believe that Balluun’s technology combined with the TIA’s best-in-class brands, inventors and buying community will thrive in the new digital frontier.”

"Everything we do at the Toy Industry Association is evaluated on its potential to help members manage and grow their business," said Marian Bossard, TIA Vice President of Meetings and Events.  "It was time to expand the value and impact of participation in our American International Toy Fair beyond a week in February to every day of the year ... ShopToyFair365 extends our event experience by providing year-round commerce, content and connections between brands and buyers. Balluun's innovative digital B2B platform lets us empower every credentialed buyer and every company exhibiting play products at Toy Fair 2014 with a continuing opportunity to connect and do business."

About Balluun  (
A global company, Balluun is headquartered in Switzerland and runs off Silicon Valley-based technology development. The company's mission is to be the leader in providing patented technology solutions for tradeshows that facilitate, manage, and build wholesale commerce for buyers and sellers worldwide and across all industries. Balluun’s technology is an innovative solution that addresses the needs of tradeshows and leverages the economies of scale technologies can provide. With a guiding philosophy of connecting buyers and sellers and catalyzing growth, Balluun is re-imagining how businesses are created, managed, and can thrive with a technology-driven social business model. 

About The American International Toy Fair  (
Toy Fair is an annual trade show held every February in New York City (USA). Toy Fair is owned and operated by the Toy Industry Association (TIA). From its origins more than a century ago, Toy Fair has evolved into the largest toy trade show in the Western hemisphere, bringing more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents from more than 100 countries to showcase an estimated 150,000 toy and entertainment products to the 8,000+ retail outlets in attendance. The 111th Toy Fair will take place February 16-19, 2014 at the Jacob K. Javits Convention Center in NYC.

About The Toy Industry Association  (
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 600 members account for approximately 85% of the annual U.S. domestic toy market of $22B. TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play. TIA also serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via the Toy Industry Foundation and its Toy Bank.