FOR IMMEDIATE RELEASE
Contact: Roger Bilheimer / Adrienne Appell
BookExpo America / Toy Industry Association
BookExpo America and American Booksellers Association Form Relationship With American International Toy Fair and Toy Industry Association
Affiliation to Focus on Sharing Information and Cross Participation
NORWALK, CT | NEW YORK, NY – December 3, 2013:
BookExpo America (BEA) and the American Booksellers Association have teamed up with the Toy Industry Association (TIA), producers of the American International Toy Fair, to cross promote the two industry leading events to their respective attendee bases. The next Toy Fair will take place in New York City at the Jacob Javits Convention Center February 16 – 19, 2014 and the next BookExpo America will take place at the Jacob Javits Center May 28 – 31, 2014.
Both trade shows organizers believe they can add value for all attendees
by expanding market sectors. Officials at Toy Fair and BEA agree that each
of these communities purchase and offer retail products other than their core
focus: toy stores frequently carry a selection of children’s books, and
bookstores often carry a line of sidelines that may include toys and
The cross-promotional effort will include advertising and direct mail outreach encouraging participation at each show, as well as admission privileges to each marketplace.
“The new relationship between BookExpo and Toy Fair is mutually beneficial for audiences at both shows, offering booksellers access to unique items they will only find at Toy Fair and the same for toy retailers who will have access to the latest titles and unique publishers that are only at BEA,” said Steven Rosato, Event Director at BookExpo America.
“Toy Fair and BookExpo America are both proven marketplaces that have been extraordinarily effective in helping our respective attendees prosper,” said Carter Keithley, TIA president. “This new cross-promotional relationship will benefit our increasingly combined audiences by broadening the reach of exhibitors and further diversifying the product selections carried by retailers. It’s really a win-win for the marketplace – and ultimately for consumers.”
For more information about BEA please visit the website at www.bookexpoamerica.com
. For more information about Toy Fair please visit www.ToyFairNY.com
About BookExpo America (www.bookexpoamerica.com)
BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA). BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself. BEA is a trade event for all publishing and book industry professionals but will be open to consumers on the last day Saturday, May 31st, 2014.
About The American International Toy Fair (www.ToyFairNY.com)
Toy Fair is an annual trade show that is owned and operated by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. From its origins more than a century ago, Toy Fair has evolved into the largest toy trade show in the Western hemisphere, bringing more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents from more than 100 countries to showcase an estimated 150,000 toy and entertainment products to the 8,000+ retail outlets in attendance.
About The Toy Industry Association (www.ToyAssociation.org)
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 600 members account for approximately 85% of the annual U.S. domestic toy market of $22B. TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.
TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via the Toy Industry Foundation and its Toy Bank.