CARU Conference to Explore Technology’s Impact on Children’s Advertising Worldwide

August 9, 2013 | How has technology impacted the way that companies market their products to children, both in the U.S. and abroad? This question and other challenges currently faced by the children’s advertising industry will be explored at the upcoming Children’s Advertising and Review Unit (CARU) conference, to be held October 2, 2013 at the Ritz Carlton in Battery Park, New York City.

Did You Know?

TIA has resources to aid members with COPPA compliance:

A webinar outlining COPPA changes and their impact on the toy industry can be downloaded from the TIA site (under “Webinar Access”). 

TIA’s “COPPA Dos and Don’ts” is a Members Only guidance document. 

Co-locating with the National Advertising Division (NAD) conference (September 30 - October 1) and the Electronic Retailing Self-Regulation Program (ERSP) half-day workshop (October 2), CARU’s “Marketing to Children in a Global Landscape” conference will bring together expert panelists for a full day of discussions on the following topics:

  • Recent changes made to the Federal Trade Commission’s (FTC) COPPA (Children’s Online Privacy Protection Act) Rule  (in effect since July 1, 2013);
  • The ways in which children use and interact with technology;
  • Global marketing trends;
  • Self-regulation in  the toy, food and beverage, and online advertising industries;
  • Apps and the safeguarding of children’s information online; and
  • The “anatomy” of a marketing campaign.

The NAD portion of the conference will examine legal trends and address key issues in advertising claim substantiation, use of survey evidence, digital disclosures, advertising in social media, FTC enforcement priorities, and more. The ERSP workshop will focus on trends in the direct response industry, including recent regulatory scrutiny of telemarketing practices and lead generation advertising.

The Toy Industry Association (TIA) is a 2013 conference sponsor; TIA is a supporter of CARU, which evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency. CARU’s scope includes advertising directed to children under 12 and online privacy and safety directed to children under 13.

Additional agenda and speaker information for the CARU, NAD and ERSP sessions can be found online. Registration is now open.