CARU West Coast Conference to Explore Updates in Children’s Advertising and Online Privacy

March 18, 2013 | The Children’s Advertising and Review Unit (CARU) will hold its third annual Children’s Advertising and Online Privacy West Coast Conference on April 10, 2013 in Beverly Hills, CA. The educational event will bring participants up-to-speed on the domestic and global issues currently facing self-regulated children’s advertising. 

The day-long conference will present topics of interest to the toy industry, including in-depth sessions regarding recent changes to the Children’s Online Privacy Protection Act (COPPA), which will go into effect on July 1, 2013:
  • “COPPA, Part I – The New Frontier: A Fireside Chat with the FTC” will provide attendees with an overview of the revised ruling, so that they may prepare their companies for any changes they will be required to make in their online practices;

  • “COPPA, Part II – What Can We Expect with the New Rules in Practice?” will cover the implications of the new rules as they apply across multiple platforms such as mobile media, apps and websites.

A panel presentation regarding the rules of sweepstakes, contests, and promotions targeted to children will feature panelists from Mattel, Inc. and Bandai America, Inc. who will speak to the nuances contained in contest rules with a focus on the youngest of consumers.

Other topics to be covered throughout the day include hot button ad campaign issues, drawing from CARU case studies; responsible strategies for marketing food to kids; a special update on recent developments in behavioral advertising; and the rise and potential pitfalls of claims-based advertising to children. [View the full agenda]

The conference will take place at the Beverly Hilton Hotel; registration is now open and can be completed online.  Discounted hotel rates are available through Friday, March 22.

CARU is the children’s arm of the advertising industry’s voluntary self-regulation program which monitors child-directed advertising claims made across media platforms to ensure and promote truthfulness, accuracy and consistency with its Self-Regulatory Program for Children’s Advertising and relevant laws.  As a supporter of CARU, the Toy Industry Association (TIA) will be present at the West Coast Conference.