Cirque du Soleil Creative Director to Deliver Keynote at ToyDesignCon 2013

March 1, 2013 | The Toy Industry Association (TIA) announced today that Gillian Ferrabee, Creative Director for Cirque du Soleil, will deliver the keynote address at TIA’s ToyDesignCon 2013: Informing and Inspiring Toy and Game Designers. The second annual event for toy industry designers, design teams, and creative professionals at member companies will take place from June 23-25 in Rochester, NY at The Strong – home of the National Museum of Play.

Ms. Ferrabee will draw on her vast professional experience as a modern dancer, film and television actress, and creative director at one of the most successful and prestigious entertainment companies in the world to provide ToyDesignCon participants with a fresh perspective on creativity, play and the art of transmedia storytelling.

“As the head of a first-rate creative team at Cirque du Soleil that develops projects across multiple platforms, Ms. Ferrabee is a wonderful addition to the ToyDesignCon program,” said Stacy Leistner, TIA vice president of strategic communications. “We are excited to welcome her on board for what will undoubtedly be an inspiring and energetic event!”

This year’s conference will spotlight two themes: “Designing for Transmedia” and “Creativity in the Game Aisle.” Speaker presentations, panel discussions and interactive workshops will inspire creative professionals to think outside the box; speaker proposals are still being accepted. 

The day-and-a-half conference will also include tours of The Strong’s extensive resources – the museum, library / archives of play, and world-renowned toy collections – as well as a kick-off networking dinner on the evening of Sunday, June 23rd.

ToyDesignCon registration, the full agenda, and list of speakers will become available on the TIA website in the coming days. A block of hotel rooms will be arranged at the Hyatt Regency Rochester for a negotiated rate.

ToyDesignCon is aimed specifically at providing continuing education and creative inspiration for the in-house designers working at TIA member toy companies.

For more information please contact TIA’s Jackie Retzer.