ESRB Releases Updated Rating App

August 28, 2013 | The Entertainment Software Rating Board (ESRB) has released a new version of its free rating search app for mobile phones (iOS, Android and Windows compatible) that enables users to search the age and content ratings of video games, digital games and apps. 

The Toy Industry Association has developed several members-only
resources for children’s online privacy issues, including:

Questions regarding marketing to children can be directed to
TIA's Stacy Leistner

ESRB, a nonprofit, self-regulatory organization, issues video game ratings to help parents and caregivers make informed decisions about which video games they deem appropriate for their children. In October of 2012, ESRB expanded its rating system to include digital games and apps as well.

The newly released ESRB app features icons that indicate which interactive elements are included in digitally delivered games and apps. Parents can now easily identify whether the game or app shares personal information or location with others, if it enables users to interact, or allows users to share media, such as videos and photos.

The app offers expanded search filters, so that users can search the more than 30,000 video and digital games by a specific rating, content type or platform. It also provides rating summaries for packaged games, which give a detailed description, as well as specific examples, of the content that influenced the game’s rating.   

For more information regarding ESRB and its rating system, visit the ESRB website.