Last Call: Nominate Toys, Games and Properties by Oct. 11 for TOTY 2014

October 8, 2013 | The Toy Industry Association (TIA) is reminding industry stakeholders to nominate their toys, games and properties for the 2014 Toy of the Year Awards! Submissions must be received by COB on Friday, October 11th.

>>>>SUBMIT A PRODUCT OR PROPERTY NOMINATION<<<<

$75 for TIA members and $125 for TIA non-members

Target, Toys‘R’Us, Walmart, and Sears Holding Corp. have confirmed their seats on nomination committees for TOTY 2014 and a number of new specialty retailers have been added to the Specialty Toy of the Year committee. These and other retailers will join journalists, academics, and toy experts to review all nominated toys and properties and select the finalists for each category. Nomination committee members will consider each product’s creativity, originality and innovation; design and promotion; excellence of product; and marketplace acceptance.

Nominated products and brands should include a brief (50 word) description plus a statement (up to 300 words) explaining why the nominee is deserving of recognition on the TOTY Awards ballot. Products must have been introduced to the marketplace within the last two years and be available at retail in the U.S. on or before November 25, 2013.

On November 25th, a national press event in New York City will unveil the finalists and launch five ballots – consumers (who will vote at ToyAwards.org), retailers (one each for mass and specialty), media, and TIA members – which will each be weighted and used to determine the winners.

One winner in each category, as well as the overall “Toy of the Year” and the “People’s Choice Award” (based solely on votes from the general public), will be announced at the Toy of the Year Awards ceremony held at the Grand Hyatt Hotel in New York City on February 15, 2014.

For more information, visit the TOTY website or email toty@toyassociation.org.