Last Call: TOTY Tribute Book Fundraiser Closes on January 14

January 7, 2014 | The Toy Industry Foundation (TIF) is reminding industry stakeholders that only one week remains to place an ad in the 2014 Toy of the Year (TOTY) Awards Tribute Book. The deadline to submit an ad for inclusion in the commemorative publication is Tuesday, January 14th.

TOTY Tickets on Sale!
The toy industry's best and brightest toys, brands, and individuals will be honored at the 14th Annual TOTY Awards on Saturday evening, February 15th in New York City.
Tickets are now on sale and may be purchased at  
As the official take-home program for guests attending the TOTY Awards ceremony this February, the Tribute Book is TIF’s most critical fundraiser of the year. Each ad placed in the book directly supports the Foundation’s work to annually deliver brand new toys and games to millions of children in need across the nation and around the world. 

“The Foundation is depending on this fundraising effort so that we can continue to run our programs and put smiles on the faces of kids going through tough times in 2014,” said Marisa Medina, TIF manager. “Tribute Book ads are also a wonderful way for toy companies to promote their brands in front of an audience of toy industry luminaries, executives, and rising stars, who gather at the TOTY Awards each year.”

Last year, the Foundation brought toys to more than three million kids who were underprivileged or sick; living on military bases or within the foster care system; and enduring many other difficult life situations. Companies and individuals who place ads in the 2014 Tribute Book will allow TIF to continue to hold special toy giveaway events throughout the coming year, and will help support TIF’s grant-making efforts including the Play Connects program, which benefits children’s charities in communities across North America, as well as The Toy Bank, TIF’s signature program.

The ad reservation form can be completed and submitted online or downloaded in .pdf format and mailed to TIF. Contributions are tax-deductible to the extent allowable under the law; donors will be listed online, in the Tribute Book itself, and in TIF’s Annual Report. Questions may be directed to TIF manager Marisa Medina (646.454.5581).

Information about additional TOTY sponsorship opportunities is available online