Licensing Expo and American International Toy Fair Announce Collaboration
LOS ANGELES, California | NEW YORK, New York (September 30, 2013) – Advanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, are pleased to announce a new collaboration to cross-promote attendance at their two complementary trade events in 2014.
The American International Toy Fair represents the $22 billion U.S. toy market. The event features more than 1,100 exhibiting companies and nearly 25,000 attendees. Licensing Expo, which represents the $230 billion licensing and brand extension market, draws more than 5,000 character, entertainment, art and consumer brands from 420 exhibitors and more than 15,000 attendees.
Through the newly established alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in emerging international markets.
“Considering that roughly 30 percent of the three billion toys and games purchased in the U.S. each year are the result of licensed partnerships, a collaboration with the largest toy trade show in the western hemisphere made perfect sense for Licensing Expo,” said Jessica Blue, vice president of Licensing Expo. “This is going to bring many benefits to both sets of exhibitors. Our exhibitors can attend Toy Fair to seek out the latest trends in the market and every Toy Fair exhibitor could find a potential licensing partner by attending Licensing Expo.”
The new collaboration will also provide cross-promotional opportunities via direct mail and electronic marketing, editorial content and co-hosted seminars.
Marian Bossard, Vice President of The American International Toy Fair added, “TIA is pleased to collaborate with Advanstar in support of our mutual stakeholders. This allows both groups to elevate awareness of the inextricable link between toys, youth product and playthings for all ages, and brand and entertainment properties.”
The American International Toy Fair will take place February 16-19, 2014 at New York City’s Jacob K. Javits Convention Center. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17-19, 2014 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
For more information, visit www.licensingexpo.com or www.toyassociation.org
About Licensing Expo
Licensing Expo (www.licensingexpo.com) is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Exhibitors include Fortune 500 consumer brands, film studios, publishing houses and other creative agencies. Attendees from more than 80 countries represent the world's leading retailers, licensees, manufacturers, distributors and licensing agents. Licensing Expo is owned and organized by Advanstar Communications, Inc., is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), and is affiliated with License! Global magazine and Brand Licensing Europe.
About Advanstar Communications, Inc.
Advanstar Communications, Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to “connect our customers with theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
About The American International Toy Fair
Toy Fair is an annual trade show that is owned and operated by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. From its origins more than a century ago, Toy Fair has evolved into the largest toy trade show in the Western hemisphere, bringing more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents from more than 100 countries to showcase an estimated 150,000 toy and entertainment products to the 8,000+ retail outlets in attendance. For more information about the show, please visit www.ToyFairNY.com. To learn about the Toy Industry Association, visit www.ToyAssociation.org.
About The Toy Industry Association
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 600 members account for approximately 85% of the annual U.S. domestic toy market of $22B.*
TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.
TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via theToy Industry Foundationand its Toy Bank.