Member Alert: Media Inquiries Regarding Toy Safety and Related Issues

November 5, 2013 | 
Each year from early November through late December, toys and toy safety receive considerable attention from consumers and consumer groups, government agencies and the media.  In the days leading up to the Thanksgiving holiday, several NGOs have historically published “Toy Safety Reports” containing claims* about the safety of toys that have been thoroughly tested and meet stringent federal safety standards. These claims unnecessarily frighten parents rather than assuring them that the toys available today are safer than they have ever been before.

The Toy Safety Partnership
As an additional resource, TIA has published an article on its consumer-facing website,, to educate families and other caregivers about choosing safe, age-appropriate toys for children during the holiday shopping season.

On behalf of its members and the broader toy industry, the Toy Industry Association (TIA) positions itself in front of the media, providing facts and information about the rigorous safety requirements for all toys sold in the United States and explaining the steps that toy companies take to demonstrate their long-standing commitment to efforts that will help to keep children safe from harm while they are at play.

TIA has developed a comprehensive series of statements about toy safety and related issues and works throughout the season to keep these materials in front of media outlets across the country and distribute them at relevant press conferences.

Members of the TIA public relations team are available to provide counsel regarding the appropriate action to be taken should a company learn that one of their products is included on an NGO list. In the event that a member of the media reaches out to a toy company for comment, staff are encouraged to take the reporter’s name, publication, and deadline, and immediately pass this information along to the Association. 

The following communications team members are leading TIA’s outreach to media during the holidays and throughout the year:

  • TIA’s media contacts for holiday toy safety messaging

 Stacy Leistner
vice president of strategic communications

Adrienne Appell
senior manager of public relations

  • TIA’s resource for general toy safety questions or comments

Joan Lawrence
vice president of standards and regulatory affairs

General Safety Information

Beyond the toy safety issues described above, TIA continues to monitor a number of related media announcements that affect the toy industry and will continue to update its members as new information becomes available.

View Industry Statements about the toy industry and toy safety

*NOTE:  In citing instances of harm, many of the NGOs cite “toy-related” rather than “toy-caused” incidents (e.g., drowning, motor vehicle accidents, choking, etc.) that might have been prevented with adult supervision or guidance (following safety warnings, labeling and good practice).  For this reason, TIA has stressed the importance of active adult supervision during play.