FOR IMMEDIATE RELEASE


Contact: Adrienne Appell
                                Toy Industry Association
                                646.520.4863
                                aappell@toyassociation.org

Pillow Pets, Peaceable Kingdom Each Donate $1 Million+ in Toys to Toy Industry Foundation

Large Scale Donations Supported TIF’s Toys Across America Summertime Campaign 

New York, NY | September 9, 2013 – The Toy Industry Foundation (TIF), a nonprofit organization that brings joy, comfort, and learning to children in need through toys and play, applauds the generosity of Pillow Pets and Peaceable Kingdom for their recent large scale toy donations. More than $1 million in Peaceable Kingdom sticker sets and $1.7 million in Pillow Pets were donated by the manufacturers during TIF’s Toys Across America campaign, which brought playthings to kids in need in every state nationwide on August 1. 


“We are so thankful for the donations we received from Pillow Pets and Peaceable Kingdom, which helped make our first-ever Toys Across America a huge success!” said Marisa Medina, Foundation Manager.  “Both companies have been supporters of the Toy Industry Foundation for years and we are proud to maintain our partnerships with them. Their generous contributions bring the magic of play to children who would not otherwise have access to these great new playthings.”

“Giving back is a huge part of what we are all about at Pillow Pets,” said Jennifer Telfer, CEO, Pillow Pets.  “We want to put smiles on as many children’s faces as we can.  The Toy Industry Foundation’s Toys Across America campaign gave us a great opportunity to reach thousands of children all across the country.”

“Giving to children in need is a big part of Peaceable Kingdom’s mission to ‘make good, do good, be good,’” said Tara Barnes, Marketing Manager, Peaceable Kingdom. “We chose to work with the Toy Industry Foundation because their entire purpose is dedicated to bringing play to children.  We loved knowing that they could help us positively impact the lives of so many children.”

In celebration of the 10th anniversary of The Toy Bank – TIF’s signature program – the Foundation teamed up with partner Kids in Distressed Situations (K.I.D.S.) to host Toys Across America – the first-ever toy distribution to bring playthings to children in all 50 states within a single day. The donated Pillow Pets went to kids in 25 states; Peaceable Kingdom’s sticker sets were donated to children’s charities in four states, including several that focus on improved education for impoverished kids. A total of 36 generous toy companies participated in the initiative, which brought toys to more than half a million children in need.