Product Submissions Invited for 2013 Videos, Slideshows and More on ToyInfo.org
March 19, 2013 |The Toy Industry Association (TIA) is always looking for new products and information to assist in promoting the toys of its members to media and consumers, following an editorial calendar that highlights the changing seasons, major holidays, current toy trends, blockbuster licensing opportunities, and more. Association members interested in exposure are encouraged to view the ToyInfo.org 2013 editorial calendar and contact TIA with product recommendations.
TIA makes use of a wide range of formats for these promotional opportunities. In some cases actual product will be requested, in other cases only high-resolution images or product b-roll will be needed (sometimes even a commercial will work). When responding, members are asked to indicate what topic the product is recommended for, what resources are available for TIA’s use, as well as general product information (including price, age, brief description and link to product website).
Interested companies are asked to follow these additional guidelines:
- Physical samples will be requested only after the TIA team reviews the product information and decides that a video is being produced.
- Please make sure that ALL product nominated for a segment is available by the date referenced for that topic in the editorial calendar.
- Please check back often as opportunities may change or topics may be updated.
Manufacturers will be asked to verify that all recommended products comply with relevant toy safety laws and standards. Preference will be given to TIA member companies for all publicity opportunities.
Questions can be directed to TIA’s Jackie Retzer or Stacy Leistner.