Reminder: TIA and NPD Webinar on Retail Sales Data

October 17, 2013 | The Toy Industry Association (TIA) is reminding industry stakeholders of an upcoming webinar hosted by the TIA Knowledge Network entitled “Using Retail Sales Data Effectively.” Presented by an analyst from The NPD Group, the educational session will take place on Thursday, October 24th from 2:00 to 3:00 p.m. (Eastern).

The session is specifically recommended for toy company marketers seeking an understanding of retail sales analysis and looking for insight into sophisticated analytics that are gaining ground. The webinar will be presented by Russ Crupnick, SVP of industry analysis at NPD, and moderated by Anne McConnell, director of market research & data strategy at TIA.

Topics to be covered include:

  • Core concepts behind traditional uses of retail tracking data, including market size and growth trends, pricing and market share applications, and competitive analysis.
  • Sophisticated retail tracking practices now being employed by marketers and retailers including category management, advanced analytics, and other cutting edge tools that improve decision making in terms of assortment, pricing and other areas of merchandising.

Questions from members and industry stakeholders may be submitted in advance; to the extent possible, answers to these questions will be discussed during the presentation. The webinar is free for TIA members and $49 for non-members; registration can be completed online.

With several decades of experience under his belt, Mr. Crupnick’s expertise lies in exploring consumer behavior and retail sales trends.  He currently works with clients, retailers and media to explain the changing complexion of the world of play, and is regularly quoted by the New York Times and Wall Street Journal and has appeared as a guest commentator on Fox Business News, CBS, and CNBC. He is an Executive in Residence at NYU where he lectures on marketing strategy, pricing and forecasting.

“Using Retail Sales Data Effectively” will be recorded and available post-event on the TIA website for those who are unable to participate live.