Reminder: TIA to Host Webinars on Dec. 11 & 12

Sessions Will Cover Toy Fair PR Strategies & NPD Group Study

December 9, 2013 | The Toy Industry Association (TIA) is reminding industry stakeholders of two webinars that are being hosted this week by the TIA Knowledge Network:

  • Tips for Developing Your TF’14 PR and Promotion Strategies will be held on Wednesday, December 11 from 2:00 to 3:00 p.m. (Eastern).

    This complimentary educational webinar for all American International Toy Fair exhibitors will cover important tools and techniques for  building sound media relations strategies leading up to the 2014 show. Trade show exhibitors involved in public relations, marketing, advertising, and social media promotions will learn: how to get noticed by Toy Fair’s 10,000+ buyers and 1,000 global media representatives; how to develop a well-rounded media list; free tools and resources offered by TIA’s PR team; and more.

    Registration for the webinar is now open and is free for all Toy Fair exhibitors.
  • A Sneak Peek Inside the Evolution of Play will be held on Thursday, December 12 from 2:00 to 3:00 p.m. (Eastern).

    Presented by The NPD Group, this session will uncover how children and parents are reacting to the convergence of traditional and digital toys. Open to all toy industry stakeholders, but recommended for retailers and toy companies involved in development, marketing and advertising initiatives, the webinar will outline an NPD tracking study that provides toy companies with an overview of children’s play patterns and parental attitudes on key issues that are affecting sales and performance at retail. Topics will include: the enduring importance of traditional toys within a child’s play “ecosystem;” the rapidly increasing influence of technology on play; how parents react to tech devices, games and apps; and more.

    Registration for this webinar is now open and is free for TIA members; $49 for non-members.

Questions for either webinar may be submitted in advance to TIA’s Jackie Retzer; to the extent possible, answers will be folded into the presentation. As with all TIA webinars, both sessions will be recorded and available in the Knowledge Network section of the TIA website for those who are unable to participate live.