FOR IMMEDIATE RELEASE

Contact: Adrienne Appell
                              Toy Industry Association
                                646.520.4863
                                aappell@toyassociation.org

Safari Ltd® Named Official Toy Industry Foundation Toy Bank Sponsor for 2014

New York, NY | November 19, 2013 – The Toy Industry Foundation (TIF) proudly announced today that Safari Ltd®, a Florida-based educational toy company, has been named as the official sponsor of TIF’s Toy Bank for 2014.  A long-time leader in the fields of conservation, animal protection and ecologically sound business practices, the 32-year old toy company is deeply committed to philanthropy; its sponsorship of the Toy Bank in 2014 includes a $10,000 donation in support of TIF’s mission to bring joy, comfort and learning to children in need through toys and play.

“Safari’s sponsorship will help The Toy Bank bring the magic of play to more than one million children in need throughout the coming year,” said Jean Butler, TIF executive director. “We are extremely grateful for Safari’s ongoing support and steadfast commitment to our cause! While the donation of toys is critical, the funding we receive from individuals and corporate sponsors make it possible for us to actually get toys into the hands of deserving kids.”   

As TIF’s year-round signature giving program, The Toy Bank collects millions of toys from generous companies and distributes them to thousands of carefully vetted children’s charities nationwide. Since its inception a decade ago, The Toy Bank has delivered $85 million worth of toys to 11 million children who are sick, impoverished, rescued from abusive homes, living through natural disasters, coping with military life, or otherwise in need.

“It is our honor to be The Toy Bank’s official ‘Adopt-the-Pig’ sponsor for 2014," said Safari Ltd® President, Alexandre Pariente. “By working with The Toy Bank, we are confident that our support will be used in the most effective way possible to help millions of children in need.”

Safari Ltd® is a third-generation, family-owned educational toy company with a mission to teach children the importance of nature and its conservation through play. Earlier this month, Safari pledged to donate five toys to TIF for every new Facebook “like” it receives during the month of November.  The company has committed to donating up to 2,500 toys, to be distributed to children in need throughout the upcoming holiday season.

About Toy Industry Foundation (www.toyindustryfoundation.org
While other organizations provide food, shelter and support services to children and their families, the Toy Industry Foundation (TIF) sees to it that these children have toys and opportunities to play in an attempt to restore both fun and a sense of normalcy to their lives. The philanthropic arm of the North American toy industry, TIF fulfills its mission through core programs such as The Toy Bank™ and grants to organizations whose missions are in line with that of TIF. Now celebrating its 10th anniversary year, The Toy Bank receives donations of newly manufactured toys from members of the toy industry and distributes them through local charities to underserved, at-risk and homeless children throughout the United States and around the world.  The Toy Bank is administered in partnership with Kids in Distressed Situations.

About Safari Ltd® (www.safariltd.com)
For more than 30 years Safari Ltd® has been a leading manufacturer of innovative, educational toys specializing in authentic, hand-painted figures.  Safari Ltd® has licenses with the Carnegie Museum of Natural History and the Monterey Bay Aquarium to produce scale model dinosaur and sea life collections, establishing Safari Ltd® as a serious figurine company for children and collectors alike. All products exceed global safety standards. Safari Ltd® philanthropic contributions cover a wide variety of local and global conservation efforts, including Big Cat Rescue, Fairchild Tropical Botanic Garden, the Humane Society of Greater Miami Adopt-A-Pet, the Marine Mammal Center, the Nature Conservancy, National Eagle Center and the Sierra Club. 

###