Sandbox Summit Examines Imagination in the Digital World; Discounted Hotel Rates through March 15

Toy Industry Association (TIA) is a sponsor for Sandbox Summit.   Any TIA member interested in reaching the Summit’s audience are invited to provide a small toy for the attendee gift bag (300 pieces are required).  All products provided will be identified in a product sheet provided in the bag.  Please contact TIA’s Jackie Retzer for more information.

February 27, 2013 | The 2013 Sandbox Summit, Pixel the Possibilities: Nurturing Kids’ Imagination in the Digital Age, will bring together educators, toy and game designers and developers, child psychologists, digital media producers, analysts and more for discussions, workshops and panels at held at the Massachusetts Institute of Technology (MIT) from April 15-16, 2013.

Registration for the two-day conference is currently open; discounts on hotel rates at Le Méridien Cambridge-MIT are available through March 15, 2013.  

The Summit will explore how imagination shapes ideas both in and out of the digital world.  Attendees will discuss and broaden their knowledge on the way content – from a simple line drawing to conceptualizing in the fourth dimension – affects how kids play, learn and communicate. 

Confirmed speakers and topics include:

  • Day 1 Keynote – In the Beginning: Building creativity from the ground up
    Presented by Andy Clayman, Creative Director, Avenues, The World School
    As co-founder and creative director of Avenues, The World School, Andy will discuss the process behind developing both the Avenues brand of education as well as the brand itself. His insights will illustrate the importance of building creativity into any product – especially one for children – from the foundation up.
  • After the Sandbox: Everything you didn’t learn in kindergarten
    Presented by Mathias Crawford, Stanford Graduate Fellow, Department of Communication
    Drawing from his experience in designing digital games and studies of historic and contemporary physical play spaces, Mathias will explore the core features of both digital and physical architectures that promote social interactions, collaborative play, and creativity. From playgrounds to theme parks, and from community centers to museums, attendees will learn how thoughtful integration of interactive technology into physical play spaces can provide opportunities for play that exceed even the most immersive virtual worlds.
  • Day 2 Keynote – Storytelling 2.0
    Presented by Evan and Gregg Spiridellis, Co-founders, JibJab and StoryBots
    Technology is not only changing the way content is produced and distributed; it is also enabling new forms of storytelling never before possible in a linear, one-size-fits-all world. Evan and Gregg will share their 13-year ride of re-inventing story formats to appeal to an increasingly connected and mobile world across the web, smart phones and tablets.

  • New Games/Old Rules: How we play today
    Presented by Margaret Robertson, Managing Director, Hide & Seek
    Games don’t just use technology; they are a technology. In her work, Margaret has used games to get comic book fans to help NASA look for star-births and 8 year-olds to learn about Saxon etymology. At Hide & Seek, gamers play with everything from Kinect cameras and AI parsers to cardboard boxes and beer coasters. In each case, they build on a deep understanding of the rule sets games use to redefine space and time for their players.

Interactive workshops led by leaders, innovators and educators will also be held throughout the conference; a detailed agenda, registration information, and more can be found on

Sandbox Summit® was launched in January 2008 by Claire Green and Wendy Smolen.  It is a series of annual conferences designed to address how technology affects the ways kid play, learn, and connect.