TIA Meets with New FTC Chair to Discuss Toy Industry Priority Issues

June 14, 2013 | On June 12th, Toy Industry Association (TIA) executive leadership met with new Federal Trade Commission (FTC) Chair Edith Ramirez in Washington, DC to discuss toy industry priorities and developments in the areas of marketing to children and child-directed online communications.

President Barack Obama designated Ramirez to serve as FTC Chair in March 2013; earlier this week, she named seven senior staff members with extensive experience in consumer protection and antitrust law to help lead the FTC.

During the introductory meeting, TIA staff Carter Keithley, president; Ed Desmond, executive vice president of external affairs; Stacy Leistner, vice president of strategic communications; and Sheila Millar, TIA’s marketing to children counsel, provided Chairman Ramirez and her staff with an overview of the toy industry’s long-standing leadership in the development of product safety standards, and shared TIA’s ongoing commitment to the safety of children in both online and offline environments.

TIA also raised specific topics of interest to the toy industry, including the approaching July 1st implementation deadline for the new COPPA Rule; issues surrounding mobile apps; and the new FTC Green Guides; and asked the Commission for assistance in providing toy industry stakeholders with clear, easy-to-understand guidance that would help them continue to comply with FTC rules.

“Our initial meeting with Chairman Ramirez allowed us to introduce her to the toy industry’s year-round focus on the safety and well-being of children,” stated Keithley. “We also invited the Commission to call upon TIA’s knowledgeable staff as a resource whenever they might have questions about the toy industry and children at play.”

TIA members are reminded to consult TIA’s “Dos and Don’ts for Compliance with COPPA” guidance document as they prepare for the July 1st implementation deadline for the new COPPA Rule.