TIA Members Among Companies to Join China Toy Safety Campaign

April 11, 2013 | Nearly 100 companies and brands, including several members of the U.S. Toy Industry Association (TIA), have joined the China Toy and Juvenile Products Association’s (CTJPA) new “Campaign on Toys and Juvenile Products Safety to Media and Consumers.”

TIA members Mattel, LEGO, Hape and Vtech have joined with other global companies such as SIKU, Beleduc, COMBI, and Britax, making a commitment to promote the long-standing safety and quality of products produced in China.

In turn, CTJPA has said that it will help to publicize the participating companies and brands to media and consumers. The Association will also assist Chinese government authorities with market surveillance and intellectual property protection efforts in the interest of preserving the reputation of the toy industry for producing safe toys that comply with strict regulations and standards, both in China and globally.

“The China Toy Association’s campaign helps to communicate the measures that have long been in place to assure the safety of toy products originating in China,” said Carter Keithley, TIA President. “We were pleased to hear that several TIA members have pledged their involvement with this initiative, which is in line with our ongoing commitment to assuring and promoting the safety of toys available for children around the world.”

Sponsored by China’s Ministry of Industry and Information Technology, the State Administration for Industry & Commerce, and other related Chinese authorities, the campaign launched at a March 29th press conference in Beijing. Additional information, as well as a full listing of the first companies and brands to pledge their commitment, can be found on the CTJPA website.