TIA Members Asked to Complete Global Market Survey

Responses Due by COB on January 25th

January 21, 2013 | As part of its Strategic Plan for 2013-2015, the Toy Industry Association (TIA) is committed to researching and sharing resources, data and tools that will help its members develop and grow their businesses in the global marketplace.

In order to better understand and serve the needs of companies entering or hoping to grow their presence in nine specific foreign markets, a one-question Global Market Expansion” survey is underway now through COB (Eastern) on Friday, January 25th, 2013. Respondents are being asked to rank the nations based on their interest in new market entry or expansion in that market.

Based on survey results, two countries will be selected for a toy-specific market research study to be conducted by Altios International, a strategic partner of the U.S. Department of Commerce.  Results will be available for TIA members later in 2013.

Questions about the survey or global market access may be directed to info@toyassociation.org. Please visit the TIA website for more information about other TIA Global Commerce resources.