TIA Publishes New Report about Children’s Apps

December 2, 2013 | The Toy Industry Association’s (TIA) new academic research report, APPS FOR CHILDREN: A Review of the Issues and Research, has been finalized and is now available online for TIA members.

More about Digital Play…

TIA published an interview with Dr. Michael Cohen, a developmental psychologist, about trends in traditional toys and digital playthings.Read more on ToyInfo.org… 

As previously announced, TIA engaged Dr. Jeffrey Goldstein, a prominent psychologist and globally-recognized toy researcher, to conduct a review of the educational and developmental benefits of toys that incorporate app-related technology. The study was commissioned in light of the rising popularity of children’s apps and due to a discernible lack of published research in the area – particularly with regards to the usage of apps among preschool-aged children.

The completed study reviews and summarizes research on the availability, uses, and capabilities of digital and electronic toys and devices designed for children from infancy through the early school years. The report also uncovers how educational apps might help children learn speech, language, literacy, math, and music.

“This report is a component of TIA’s ongoing efforts to publish original research that will help toy companies operate and grow their businesses,” said Stacy Leistner, TIA vice president of strategic communications. “With many toy businesses venturing into the world of apps for the first time or expanding their existing digital offerings, this study usefully highlights the positive impact that a well-designed app might have on a child’s learning and development.”

Click here to download the report (TIA Members Only); questions on the topic may be directed to Stacy Leistner, TIA vice president of strategic communications.

In order to help members of the industry understand evolving laws and regulations regarding the safety of children online, TIA previously published a white paper on mobile apps and privacy as well as a checklist for mobile apps and promotions, both of which are available in the “Marketing to Children” section of the TIA Issue Briefs webpage.