TIA and TIF Partner with Flatiron BID to Promote TOTY Finalists and Share Holiday Messages

December 10, 2013 | Pedestrians passing through New York City’s Flatiron Plaza on December 3rd enjoyed an opportunity to learn about and play with the toy finalists for the Toy Industry Association’s (TIA) 2014 Toy of the Year (TOTY) Awards.  

As part of the Flatiron/23rd Street Business Improvement District’s 23 Days of Flatiron Cheer campaign, TIA set up promotional displays of TOTY finalists in the heart of what was once New York’s toy district, directly across from the former International Toy Center.

Grandparents, teens, children and toy lovers of all ages stopped by to learn more about some of the year’s hottest toys, gather gift ideas — and indulge in some outdoor playtime. TIA staff were on hand to talk about each product, introduce TIA’s TOTY Awards program, and encourage visitors to vote for their favorite finalists online.

“It was a wonderful opportunity to raise awareness of the TOTY Awards program and this year’s finalists, and bring the joy of play to the streets of New York City,” said Stacy Leistner, TIA’s vice president of strategic communications. “People loved interacting with the toys, and walked away with perfect present ideas and a lot of holiday cheer.”

In continued partnership with the Flatiron/23rd Street BID, the Toy Industry Foundation (TIF) arranged a holiday cards and crafts station in the Flatiron Plaza on December 8th

Kids were invited to decorate and sign greeting cards for children in need, which will be sent with Toy Bank toys across the country this month. Adults wrote messages to members of the military and Court Appointed Special Advocates (CASA) for Children, thanking them for their service. These cards will be distributed through TIF’s national partners, Boys and Girls Clubs of America Military Services and CASA for Children.

Click here to view more photos of the fun-filled event.