TIA’s Content Connection: Toy Fair Session Details

January 7, 2013 | The Toy Industry Association (TIA) has announced session and speaker details for Content Connection, an educational program scheduled to take place during the first two days of the 110th American International Toy Fair.

Geared toward the growing numbers of licensors, brand owners and entertainment executives that annually flock to Toy Fair, Content Connection will take place February 10-11, 2013 at New York City’s Jacob K. Javits Convention Center.

The following is a draft schedule of session details; Content Connection is produced in association with EPM Communications, publishers of The Licensing Letter and Youth Markets Alert, and JC Inc:

Sunday, February 10

Growing The Preschool Market 
moderated by Ira Mayer, President of EPM Communications, Inc. & Publisher, Youth Markets Alert
1:30 – 2:30 p.m.

How big is the preschool market? Which properties are gaining traction? When do preschoolers start using apps? How much shelf space are retailers devoting to this flourishing segment? EPM Communications presents new preschool market research focusing on the opportunities ahead for traditional and e-enhanced toy manufacturers and designers.

Playgrounds Are Flat (International)
presented by Ira Mayer, President of EPM Communications, Vanessa Hartnoll, Retail Consultant and Karen Raugust, Writer, Editor & Researcher, Raugust Communications, Former Editor, The Licensing Letter
2:45 – 3:45 p.m.

Worldly children, worldly retailers and a world wide web. This examination of demographic trends, media use and retail infrastructure reveals how the youth market plays out around the world. Discover which countries and properties are most likely to thrive in the coming seasons.

Monday, February 11

Winning Retail Strategies
presented by Leigh Ann Scwartzkopf, Project Partners and John Parham, Parham Santana
9:30 – 10:30 a.m.

Stand out in the hyper-crowded, hyper-competitive world of clicks and mortar. Learn how to build retailer relationships that get your products on their shelves or websites and generate revenue.

Lessons in Licensing
presented by David Jacobs, HiHat Media
10:45 – 11:45 a.m. 

Gain a better understanding of how to license your brand or property. This introduction to the licensing industry will cover basic terms, business practices and royalty benchmarks to jump-start your licensing education.

Hiring a Licensing Agent or Consultant
moderated by Rick Mallow, Principal at Making Connections, LLC
12:00 – 1:00 p.m.

Understand the ins & outs, pros & cons and dos & don’ts of hiring an agent to represent your property or a consultant to wade through all the brands available for license. You’ll learn directly from an esteemed agent and consultant what to look for and what pitfalls to avoid. 

For more information about Content Connection and other “TIA Knowledge Network” seminars taking place at Toy Fair, visit www.ToyFairNY.com.

The 110th American International Toy Fair will take place Sunday, February 10 through Wednesday, February 13, 2013 at the Jacob K. Javits Convention Center in New York City. Toy Fair 2013 is projected to connect nearly 1,100 toy sellers with 100,000+ forward-looking and fast-acting global retailers.