TOTY 2014: Hundreds of Submissions Pour In; Finalists to be Announced Nov. 25th

October 17, 2013 | Toy, game and property submissions poured in across a dozen categories during the 2014 Toy of the Year (TOTY) Awards nominations period, which ran from mid-September through October 11th. The Toy Industry Association (TIA) reported today that it received 523 submissions from 153 companies – including 62 companies that did not participate last year.

Sixty individuals, including mass and specialty retail buyers, youth experts, academics, and journalists, will sit on 12 nomination committees (one for each category) to review the submissions and determine which products will appear on the official TOTY ballots.

“Our nomination committees once again have direct participation from mass retailers including Sears, Target, Toys‘R’Us, Barnes & Noble, and Walmart, as well as an increased number of participants from small specialty retail outlets,” said Stacy Leistner, vice president of strategic communications at TIA.  “This is a huge opportunity for toy companies that entered submissions – each nominated item will be seen by key industry influencers during the crucial holiday shopping season.”

The finalists in each category will be announced at a national press event in New York City on Monday, November 25th, at which point voting will open for consumers (on ToyAwards.org), retailers (mass and specialty), media, and TIA members. Each ballot will be weighted and used to determine the category winners as well as the overall Toy of the Year and the People’s Choice Award (based solely on consumer votes).

Winners will be announced at the TOTY gala on Saturday, February 15th, 2014. The annual celebration will also salute the industry icons being inducted into the Toy Industry Hall of Fame and support the philanthropic work of the Toy Industry Foundation.

“After receiving hundreds of submissions for TOTY 2014 we are expecting a one-of-a-kind awards season,” added Leistner. “We can’t wait to unveil the finalists in November, announce the year’s top toys at our spectacular February event, and celebrate the inspiring, innovative work of the toy industry!”

Details on purchasing tickets will be made available on the TOTY website in the coming days.