FOR IMMEDIATE RELEASE
Contact: Adrienne Appell
Toy Industry Foundation
Toy Industry Foundation’s Toys Across America Brings Over 500,000 New Toys to Kids in Need in All 50 States Today
New York, NY | August 1, 2013 – Today, for the very first time, the Toy Industry Foundation (TIF) and its Toy Bank will distribute more than 500,000 new toys and games to children in need in all 50 states on a single day. Dubbed “Toys Across America,” this special day of toys, play and fun celebrates the 10th anniversary of The Toy Bank, a program that collects new toys from donor toy companies and delivers them through a network of charities serving kids and families.
An interactive map on the Toys Across America website (www.toyindustryfoundation.org/taa) – along with photos, videos and “live” updates on Facebook, Twitter and YouTube – will show the progress as toys are distributed in each state and Washington, DC. The webpage includes details about the charities served (name, city and state), participating toy companies, and special festive events in Braddock (PA), Dallas, Los Angeles and New York City.
“The Toy Industry Foundation’s year-round mission is to ensure that every child has the opportunity to play,” said Jean Butler, executive director of TIF. “What’s so incredible – so inspiring – about Toys Across America is that, on a single day, we are able to bring the empowering gift of play to more than half a million underserved children. This may be the first time that many of these kids have ever had a new toy, game or stuffed animals to call their very own.”
In the last decade, The Toy Bank has delivered more than 10 million toys valued at over $85 million to children who are sick, impoverished, in the foster care system, living through natural disasters, enduring life on a military base, or otherwise in need.
The Toy Bank is the signature program of TIF, the philanthropic organization representing the entire North American toy industry. Throughout the year, toy companies and retailers generously donate new toys to the program. The Toy Bank’s logistics partner, Kids in Distressed Situations, then distributes the toys through its nationwide network of child-focused charities.
“K.I.D.S. is proud of the work we’ve done with the Toy Industry Foundation,” said K.I.D.S. President Denise Williams. “Our partnership with TIF has allowed us to bring the joy of play to so many kids. We look forward to continuing our success in the years to come.”
Three dozen toy donor companies joined with generous sponsors Funrise and Bandai America Incorporated to make Toys Across America possible. Bandai is the official 2013 sponsor of The Toy Bank.
To learn more about the Toy Industry Foundation, its Toy Bank program, and opportunities to help bring the joy of play to kids in need, please visit TIF’s website (toyindustryfoundation.org). Charities serving children and families can also visit the TIF site to learn about how they can apply to become a Toy Bank recipient.