Global Expansion Survey Responses Due by July 11th
July 8, 2014 | Toy Industry Association (TIA) members are being reminded of an opportunity to participate in a brief survey that will help shape the development of future TIA-commissioned research on foreign toy markets.
Input received from the questionnaire will enable TIA to build upon existing educational resources offered to small and mid-sized toy companies – including downloadable global research reports on the emerging toy markets of China and Brazil and upcoming reports on Australia and Mexico (to be released in fall 2014).
“TIA members who take part in the survey will aid us in identifying the next set of countries for which we will gather economic and consumer data, and allow us to continue to provide our constituents with valuable information that will help them introduce or expand their sales operations in overseas markets,” said Anne McConnell, TIA director of market research & data strategy.
The survey will also collect information to help TIA in tracking offshore manufacturing trends.
Survey responses are requested by no later than this coming Friday, July 11th. Any TIA member who has not received an email with the survey link may contact TIA’s Anne McConnell (646-520-4870) for details on how to participate.
Providing industry stakeholders with commissioned research on foreign markets is a direct response to one of the goals outlined in TIA’s 2013-2015 Strategic Plan, which highlights the need to proactively address globalization by collecting, analyzing and sharing relevant trade and economic data for overseas markets.