Global Research Reports on Brazilian and Chinese Toy Markets are Now Available

Reminder: Research to be presented at Toy Fair on Monday, February 17th

January 17, 2014 | The Toy Industry Association (TIA) is pleased to announce that research reports on opportunities and obstacles to entering the Brazilian and Chinese toy markets are now available  for TIA members.

Research Presentations at Toy Fair

TIA will also share research findings during Toy Fair educational sessions on Monday, February 17th.

8-9 a.m. - Global  Expansion Research Overview: Brazil & China – TIA Members Only

10-11:30 a.m. - Brazil: Market Trends, Brand Preferences, Child Behavior & Play Patterns

2-3:30 p.m. - China: Market Trends, Brand Preferences, Child Behavior & Play Patterns

Stakeholders may sign up for these sessions when registering for Toy Fair.


The complimentary reports, available as .PDF documents on the TIA website, reflect in-depth research commissioned by TIA to help small and mid-sized toy companies weigh the pros and cons of exporting to Brazil and China and understand key strategies to effectively entering those markets.  

International market research firm Kidz Global developed custom reports for Brazil and China that analyze demographics, trends, cultural customs and consumer behavior to help companies better understand the markets and how best to position their product lines.

To then assist companies in developing sound market entry strategies, country reports from Altios International, a global consultancy, offer business intelligence on economic indicators, ideal target regions, audiences and retail channels, promotional opportunities, and more.

Additionally, an overview of research findings was presented during a webinar entitled “Expanding the Global Marketplace: What U.S. Toy Companies Should Know about Entering Brazil and China,” held on January 16th; interested stakeholders can view the recorded webinar here.  

For additional information regarding the research reports, please contact TIA’s director of market research and data strategy, Anne McConnell (646.520.4870).