REMINDER: Marketing and Promotions Study Participation Deadline is May 30

May 15, 2014 | The Toy Industry Association (TIA) reminds its members that their input is invited in the Association’s first-ever analysis of the toy industry’s advertising, marketing, and social media practices; the deadline is May 30, 2014.

The 2014 Toy Industry Marketing and Promotions Study, launched last month, enables TIA member toy companies to gauge how their own marketing methods — including advertising budgets and target audiences, outsourcing practices, social media strategies, and more — compare to toy industry peers of similar size, category and distribution channel. 

As previously reported, the study consists of both an online survey and an optional private telephone interview. The survey will close on May 30, 2014.

There is no fee to participate. Every TIA member that completes the survey will receive a free, customized profile showing their company information alongside industry totals, with data organized by key segments to facilitate analysis.

The third-party firm conducting the study, Industry Insights, Inc., receives and keeps strictly confidential all survey responses; no individual company responses will be shared with TIA or any other person or organization. TIA will receive total industry and aggregated data only. 

TIA members who do not participate in the study may purchase the results for $295. Non-member companies will be able to purchase the results for $495.

Questions regarding the survey should be directed to Michael Becher, senior project director at Industry Insights (614.389.2100 Ext. 114); for further information, please contact Anne McConnell, TIA’s director of market research & data strategy (646.520.4870).