Save the date: TIA Webinar on Marketing to Children Updates

April 28, 2014 | The Toy Industry Association (TIA) will host a webinar on Thursday, May 15, 2014 from 3 to 4 pm (EST) that will examine the role of toy companies and their vendors in helping to keep kids safe online and when playing with mobile apps.  Specifically, the session will offer TIA members guidance for ensuring compliance with current U.S. regulations overseen by the Federal Trade Commission and, as appropriate, emerging regulations in other jurisdictions that could affect members of the toy industry.

Presented by Sheila A. Millar, partner at Keller and Heckman LLP and TIA counsel on marketing to children issues, the one-hour webinar “TIA Member Update: What the Toy Industry Needs to Know about Online Privacy” will review the second edition updates of two TIA Members Only privacy documents: Dos and Don’ts For Compliance with COPPA (Children’s Online Privacy Protection Act) and the Checklist for Mobile Apps and Promotions (both available in the upcoming weeks). 

“TIA is committed to keeping toy companies and their external digital support teams informed on current and emerging legislation and regulations,” said Stacy Leistner, TIA vice president of strategic communications and staff liaison to the Marketing to Children Committee.  “This webinar and the two new resource documents will zero in on updates that have occurred since the COPPA rule became effective last July and provide a framework that members can use to examine the risks and opportunities related to their child-focused digital initiatives.”

Additional details about the session, including registration, are available on the Education page of the TIA website.  Registration is free for TIA members and $49 for non-members. 

Questions from members and industry stakeholders may be submitted in advance; to the extent possible, answers to these questions will be discussed during the presentation.  As with other TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.