Toy Fair to Feature Educational Sessions on Exporting to China and Brazil

Reminder: Webinar to be Held Thursday, January 16th from 2 to 3:30 pm

January 13, 2014 | Companies that are considering expanding into overseas markets may find China and Brazil to be enticing options: They offer the third and seventh largest toy markets in the world, significant youth populations, and growing middle classes with money to spend. But are China and Brazil the right markets for your brand?    

During educational sessions at this year’s American International Toy Fair, the Toy Industry Association (TIA) will share commissioned research to help small and mid-sized companies weigh the pros and cons of exporting to China and Brazil and understand key strategies to effectively entering those markets.


A TIA webinar entitled “Expanding the Global Toy Marketplace: What U.S. Toy Companies Should Know About Entering Brazil and China” will take place on Thursday, January 16th from 2 to 3:30 pm.  Register now.

Presenters from global consultancies Altios International and Kidz Global will give attendees a sense of the market landscapes, looking at factors such as market size, population and economic growth. They will share data on where, when, with what and with whom kids like to play, describe cultural gift-giving occasions, consumer preferences, primary retail channels, and more.

Additionally, the sessions will offer important insights into building business on the ground, from the ideal target regions, consumers and store types to key promotional strategies. For example, did you know that a regionally customized product rollout is the best approach in Brazil? Did you know that Chinese TV stations are legally barred from broadcasting foreign cartoons during primetime, or that advertising on Brazilian children’s TV networks provides an effect means of reaching a range of social classes?

A TIA members-only session entitled “Global Expansion Research Overview: Brazil & China” will be held on Monday, February 17th from 8 to 9 a.m. An in-depth session on the Brazil findings will take place later that day from 10 to 11:30 a.m.; data on the Chinese market will be shared from 2 to 3:30 p.m. All sessions will take place at the Jacob Javits Convention Center.  

Those interested in attending may sign up for these sessions when registering for Toy Fair. Already-registered Toy Fair visitors who would like to add these sessions to their show itinerary can update their registration here